Functionality : Gamification
Overview
Build personal and profitable customer relationships that drive growth.
Challenges
80% of B2B buying decisions are based on experience, only 20% on price and product.
- Lack customer data and relationship
- Buyers want a seamless experience across channels
- Most B2B tech stacks are outdated and disjointed
Expected outcomes
Build meaningful customer relationships that create lasting bonds.
- 59% of loyalty members actively make repeat purchases
- B2B loyalty members spend 13% more than non-participants
- B2B customer retention is 27% higher among companies with a loyalty program
Capabilities to use
Overview
Collect customer preferences in fun, interactive ways. Use this information to deliver on your personalization promise.
Challenges
Most brands are unable to leverage customer data across touch-points.
- Third-party cookie deprecation
- Siloed data
- Pushing data across ecosystem
Expected outcomes
Zero- and first-party data is more accurate and provides better insights and conversions.
- Collect unlimited attributes with consent
- More relevant offers & rewards
- Personalized customer experiences
Capabilities to use
Overview
Engaged customers spend 250% more than transactional customers. Engage and add value between transactions in fun and meaningful ways.
Challenges
Customers want more than a transactional relationship with your brand.
- Transactional relationships only
- Losing customers to competitors
- Disappointing customer experience
Expected outcomes
Engaged customers spend, share and promote your brand more.
- Add value across journey
- Increased advocacy & referrals
- Create emotional bonds