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10 benefits of launching a loyalty program
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Boost B2B engagement
Leverage loyalty to turn obstacles into opportunities for growth.
Drive advocacy and acquisition
Let your best customers do the talking for you.
Influence desired behaviors
Turn profitable actions into habits.
Increase customer retention
Recognize and reward your high-value customers.
Collect zero- and first-party data
Understand and act on customers' preferences to deliver meaningful experiences.
Create engagement
Engage customers to add meaningful value and fun between transactions.
Build personal and profitable customer relationships that drive growth.
80% of B2B buying decisions are based on experience, only 20% on price and product.
Build meaningful customer relationships that create lasting bonds.
Combat rising marketing and customer acquisition costs.
Customer acquisition costs have risen 60 – 70% in the past six years.
Emotional loyalty is the key driver of word-of-mouth and referrals.
Recognize and reward profitable behaviors with loyalty.
Most brand-to-customer relationships are purely transactional, missing opportunities to:
Turn desired behaviors into habits with an attractive value exchange.
Increase customer retention by protecting and focusing on the customers that deliver the lion’s share of your revenue.
B2C companies lose 60% of their customers annually.
Proactively retain high-value members and re-engage inactive members.
Collect customer preferences in fun, interactive ways. Use this information to deliver on your personalization promise.
Most brands are unable to leverage customer data across touch-points.
Zero- and first-party data is more accurate and provides better insights and conversions.
Engaged customers spend 250% more than transactional customers. Engage and add value between transactions in fun and meaningful ways.
Customers want more than a transactional relationship with your brand.
Engaged customers spend, share and promote your brand more.
