Loyalty allows you to collect basket details, act on them and suggest additional items, incentivizing members to take additional actions.
Consumers are scrutinizing where and how much they spend.
- Rising acquisition costs
- Shrinking margins
Loyalty members spend up to 60% more per transaction.
- More relevant promotions
- Higher spend per order
- Increased CLTV
With the boom in retail media, advertisers are demanding more. A loyalty program adds compliant zero-party data for improved audience analysis, segmentation, ad targeting and a personalized customer experience. Offering advertisers multi-channel access to your loyalty program members expands your retail media inventory.
Building a retail media channel is a challenging and expensive proposition that requires extensive customer data, accessible inventory and attribution to sales.
- Limited to transaction and first-party data
- Ad inventory is primarily online
- Hard to measure performance
Leverage a strong loyalty program to build a relationship with customers and deliver personalized experiences.
- Collect consensual zero-party data
- Loyalty data powers advanced segmentation and personalization
- Offer ad inventory in email, text and social channels
Collect profile information to learn what motivates your customer, then use loyalty to personalize experiences that’ll drive additional purchases. Annex Cloud’s Loyalty Experience Platform™ allows unlimited attributes and many ways to engage customers.
Simply offering discounts cuts margins, devalues your brand and creates customer expectations.
- High early-stage churn
- High acquisition costs
- Shrinking margins
Knowing your customers helps you keep them coming back. And loyal customers buy 90% more.
- Reduced churn
- Increased repeat purchase rate
- Increased CLTV
Using loyalty and the data collected to personalize customers’ experiences and create emotional bonds will increase their lifetime value. In fact, Forbes reports loyalty is proven to increase CLTV by 30% or more.
Most brands have a transactional, discount-based relationship that doesn’t maximize growth.
- Low repeat purchase rate
- Infrequent purchases
- Low average order value
Loyalty members spend up to 18% more than non-members each year (Accenture).
- Increased purchase frequency
- Increased average order value
- Build lasting emotional bonds
Your business is complex. Your tech stack is extensive. Rely on a skilled team that’s built 100s of integrations and implemented more than 200 loyalty programs.
Many loyalty platforms are limited in their ability to support all levels of your enterprise.
- Can’t leverage loyalty across enterprise
- Leaving money on the table
- Technology limitations impacting growth
Seize every opportunity by rewarding B2C, B2B or a combination no matter where they engage.
- Serve and engage all customers
- Easily manage various programs
- Accelerate growth
Easily support multiple languages, currencies, countries, brands. Use Annex Cloud’s templates to take your global vision and make it local.
Consumers expect personalized experiences— including language, currency and time zone.
- Unable to customize programs across regions
- Limited market expansion capability
- Unable to localize programs
The ability to customize programs with local details enables your brand to expand and grow.
- Easily replicate and customize across regions, brands, languages and currencies
- Expand into new markets
- Seamlessly support global programs
Enjoy the flexibility to create a single loyalty program or a program for each brand. Easily view and manage programs and data enterprise-wide or by brand.
Creating and managing loyalty programs across brands is time-consuming and complex.
- Starting from scratch for each brand
- Can’t analyze data and programs holistically and by brand
- No economies of scale
Multi-templating makes it quick and easy to create programs across brands.
- Easily replicate and customize across brands
- Simplify program management
- View and leverage data enterprise-wide or by brand
Imagine universal gift cards, coupons, vouchers and other offers. Annex Cloud’s Incentive Engine gives you a solution that connects ecommerce and POS for a seamless customer experience.
Brands struggle to allow members to redeem rewards anywhere they shop.
- Lack of integrations
- Limited redemption options
- Delivering a consistent, omnichannel experience
Deliver an exciting range of rewards your customers can easily redeem anywhere they shop.
- Simplify promo management and distribution
- Reward customers with gift cards, products, credits and more
- Let customers redeem partial or full rewards anywhere
Tap the power of your merchandising team, improve promotions and trade dollars, and create media revenue based on customer behaviors.
Tight margins make it critical to stock and promote the right mix of products.
- Matching stock levels to preferences
- Identifying most profitable opportunities
- Meeting customers’ expectations
Loyalty data can inform promotions, pricing, new product development—even store layout.
- Improved stocking levels
- More informed, impactful promotions
- Better margins
Annex Cloud delivers real business results
AVERAGE ORDER VALUE