Functionality : Progressive profiling
Overview
Loyalty allows you to collect basket details, act on them and suggest additional items, incentivizing members to take additional actions.
Challenges
Consumers are scrutinizing where and how much they spend.
- Inflation
- Rising acquisition costs
- Shrinking margins
Expected outcomes
Loyalty members spend up to 60% more per transaction.
- More relevant promotions
- Higher spend per order
- Increased CLTV
Capabilities to use
Overview
With the boom in retail media, advertisers are demanding more. A loyalty program adds compliant zero-party data for improved audience analysis, segmentation, ad targeting and a personalized customer experience. Offering advertisers multi-channel access to your loyalty program members expands your retail media inventory.
Challenges
Building a retail media channel is a challenging and expensive proposition that requires extensive customer data, accessible inventory and attribution to sales.
- Limited to transaction and first-party data
- Ad inventory is primarily online
- Hard to measure performance
Expected outcomes
Leverage a strong loyalty program to build a relationship with customers and deliver personalized experiences.
- Collect consensual zero-party data
- Loyalty data powers advanced segmentation and personalization
- Offer ad inventory in email, text and social channels
Capabilities to use
Overview
Collect profile information to learn what motivates your customer, then use loyalty to personalize experiences that’ll drive additional purchases. Annex Cloud’s Loyalty Experience Platform™ allows unlimited attributes and many ways to engage customers.
Challenges
Simply offering discounts cuts margins, devalues your brand and creates customer expectations.
- High early-stage churn
- High acquisition costs
- Shrinking margins
Expected outcomes
Knowing your customers helps you keep them coming back. And loyal customers buy 90% more.
- Reduced churn
- Increased repeat purchase rate
- Increased CLTV
Capabilities to use
Overview
Using loyalty and the data collected to personalize customers’ experiences and create emotional bonds will increase their lifetime value. In fact, Forbes reports loyalty is proven to increase CLTV by 30% or more.
Challenges
Most brands have a transactional, discount-based relationship that doesn’t maximize growth.
- Low repeat purchase rate
- Infrequent purchases
- Low average order value
Expected outcomes
Loyalty members spend up to 18% more than non-members each year (Accenture).
- Increased purchase frequency
- Increased average order value
- Build lasting emotional bonds
Capabilities to use
Overview
Collect customer preferences in fun, interactive ways. Use this information to deliver on your personalization promise.
Challenges
Most brands are unable to leverage customer data across touch-points.
- Third-party cookie deprecation
- Siloed data
- Pushing data across ecosystem
Expected outcomes
Zero- and first-party data is more accurate and provides better insights and conversions.
- Collect unlimited attributes with consent
- More relevant offers & rewards
- Personalized customer experiences