With the boom in retail media, advertisers are demanding more. A loyalty program adds compliant zero-party data for improved audience analysis, segmentation, ad targeting and a personalized customer experience. Offering advertisers multi-channel access to your loyalty program members expands your retail media inventory.
Challenges
Building a retail media channel is a challenging and expensive proposition that requires extensive customer data, accessible inventory and attribution to sales.
Limited to transaction and first-party data
Ad inventory is primarily online
Hard to measure performance
Expected outcomes
Leverage a strong loyalty program to build a relationship with customers and deliver personalized experiences.
Collect consensual zero-party data
Loyalty data powers advanced segmentation and personalization
Offer ad inventory in email, text and social channels
Collect profile information to learn what motivates your customer, then use loyalty to personalize experiences that’ll drive additional purchases. Annex Cloud’s Loyalty Experience Platform™ allows unlimited attributes and many ways to engage customers.
Challenges
Simply offering discounts cuts margins, devalues your brand and creates customer expectations.
High early-stage churn
High acquisition costs
Shrinking margins
Expected outcomes
Knowing your customers helps you keep them coming back. And loyal customers buy 90% more.
Using loyalty and the data collected to personalize customers’ experiences and create emotional bonds will increase their lifetime value. In fact, Forbes reports loyalty is proven to increase CLTV by 30% or more.
Challenges
Most brands have a transactional, discount-based relationship that doesn’t maximize growth.
Low repeat purchase rate
Infrequent purchases
Low average order value
Expected outcomes
Loyalty members spend up to 18% more than non-members each year (Accenture).
