Collect profile information to learn what motivates your customer, then use loyalty to personalize experiences that’ll drive additional purchases. Annex Cloud’s Loyalty Experience Platform™ allows unlimited attributes and many ways to engage customers.
Challenges
Simply offering discounts cuts margins, devalues your brand and creates customer expectations.
High early-stage churn
High acquisition costs
Shrinking margins
Expected outcomes
Knowing your customers helps you keep them coming back. And loyal customers buy 90% more.
Using loyalty and the data collected to personalize customers’ experiences and create emotional bonds will increase their lifetime value. In fact, Forbes reports loyalty is proven to increase CLTV by 30% or more.
Challenges
Most brands have a transactional, discount-based relationship that doesn’t maximize growth.
Low repeat purchase rate
Infrequent purchases
Low average order value
Expected outcomes
Loyalty members spend up to 18% more than non-members each year (Accenture).
Consumers have had seismic shifts in their needs and behaviors, yet most industries are built for mass marketing. Use loyalty to serve up personalized experiences at every touchpoint. Execute relevant communications, promotions, rewards and offers.
Challenges
Consumers don’t just expect personalization, they demand it.
Major gap in ability and expectations
Difficult to execute
Siloed data
Expected outcomes
Companies that grow faster drive 40% more revenue from personalization (McKinsey & Company).
