USE CASES

Built for complex loyalty programs

Easily create unique loyalty experiences that go beyond the typical “spend and earn points” model.

Explore capabilities

Enhance your retail media

Leverage loyalty to make data-driven decisions and personalize ads.

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Incentivize Training

Boost training by rewarding customers for logging educational achievements.

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Tiering as a growth accelerator

Motivate customers to grow with tiered benefits and personalized experiences.

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Incentivize cross-store purchases

Drive higher basket size by encouraging purchases across multiple store categories.

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Rewarding without points

Engage customers by recognizing valuable actions, without relying on traditional points.

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Influence desired behaviors

Turn profitable actions into habits.

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Drive advocacy and acquisition

Let your best customers do the talking for you.

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Increase customer retention

Recognize and reward your high-value customers.

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Boost B2B engagement

Leverage loyalty to turn obstacles into opportunities for growth.

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Overview

With the boom in retail media, advertisers are demanding more. A loyalty program adds compliant zero-party data for improved audience analysis, segmentation, ad targeting and a personalized customer experience. Offering advertisers multi-channel access to your loyalty program members expands your retail media inventory.

Challenges

Building a retail media channel is a challenging and expensive proposition that requires extensive customer data, accessible inventory and attribution to sales.

Limited to transaction and first-party data
Ad inventory is primarily online
Hard to measure performance

Expected outcomes

Leverage a strong loyalty program to build a relationship with customers and deliver personalized experiences.

Collect consensual zero-party data
Loyalty data powers advanced segmentation and personalization
Offer ad inventory in email, text and social channels

Capabilities to use

Progressive profiling Advanced segmentation Surveys, quizzes, contests Reporting Social loyalty

Overview

A B2B-focused loyalty strategy that rewards partners, resellers, or customers for completing training modules, certifications, or educational milestones.

Challenges

Encouraging participation in training programs.
Tracking completion and rewarding appropriately.
Ensuring training translates to improved business outcomes.

Expected outcomes

Higher training participation rates.
Better product knowledge and customer satisfaction.
Stronger, more capable partner and customer networks.

Capabilities to Use

Gamification Rewards Progressive Profiling

Overview

A loyalty program structure that uses tiered benefits to motivate smaller or newer customers to increase their engagement and purchase volume, supporting long-term growth.

Challenges

Designing meaningful tiers that motivate incremental growth.
Providing non-transactional benefits (e.g., training, priority support) that add real value.
Transitioning customers from transactional to emotional loyalty.

Expected outcomes

Increased customer retention and lifetime value (CLTV).
Stronger long-term relationships with customers.
Higher engagement as customers strive to reach higher tiers.

Capabilities to Use

Incentive Engine Rewards Advanced Segmentation

Overview

A loyalty approach designed to encourage customers to shop across multiple departments or categories, increasing their exposure to new products and driving incremental purchases.

Challenges

Getting customers to explore and purchase from new or less familiar departments.
Tracking and rewarding cross-category behaviors efficiently.
Maintaining increased engagement over time.

Expected outcomes

Higher average order value (AOV) and purchase frequency.
Broader customer knowledge and engagement across product lines.
Sustained or increased sales as customers discover more of the store.

Capabilities to Use

Receipt Scanning Gamification Advanced Segmentation

Overview

A loyalty strategy that drives engagement and repeat transactions without relying on traditional points, instead recognizing and rewarding desired behaviors such as social sharing, reviews, and purchases.

Challenges

Overcoming liability concerns associated with points-based systems.
Keeping engagement high without the tangible “currency” of points.
Encouraging a variety of valuable actions (not just purchases).

Expected outcomes

Increased engagement and frequency of interaction with the brand.
Higher average transaction size.
Enhanced brand affinity through recognition and non-monetary rewards.

Capabilities to Use

Rewards Gamification Social loyalty

Overview

Recognize and reward profitable behaviors with loyalty.

Challenges

Most brand-to-customer relationships are purely transactional, missing opportunities to:

Reward other profitable behaviors
Collect more in-depth data and insights
Cross-sell, upsell and drive advocacy

Expected outcomes

Turn desired behaviors into habits with an attractive value exchange.

Gamification can increase sales performance by up to 60%
Combining less frequent behaviors with frequent increases the likelihood by 50%
Incentivize referrals, completing profiles and surveys, and more

Capabilities to Use

Rewards Incentive engine Surveys, quizzes, contests Gamification Refer-a-friend

Overview

Combat rising marketing and customer acquisition costs.

Challenges

Customer acquisition costs have risen 60 – 70% in the past six years.

Brand trust is at an all-time low
Most B2C companies lose 60% of their new customers annually
Recommendations are the highest-ranked source for new purchases

Expected outcomes

Emotional loyalty is the key driver of word-of-mouth and referrals.

86% of loyal customers will recommend a brand
Referrals have a 30% higher conversion rate, 37% higher retention rate and 16% higher lifetime value
Recommendations are 50X more likely to trigger a purchase

Capabilities to use

Rewards Gamification Social loyalty Refer-a-friend Ratings & reviews

Overview

Increase customer retention by protecting and focusing on the customers that deliver the lion’s share of your revenue.

Challenges

B2C companies lose 60% of their customers annually.

Without a loyalty program, only 20% of first-time customers will make a second purchase
It’s 16X more expensive to bring a new customer up to the same level of an existing loyal customer

Expected outcomes

Proactively retain high-value members and re-engage inactive members.

Increasing customer retention by 5% can increase profits up to 75%
Existing customers buy 90% more frequently, spend 60% more per transaction and bring in 23% more total revenue