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Your 10-step Guide to Better Data Collection & Management
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Leverage a constant cycle of intelligence
Continually add customer data from any touchpoint through progressive profiling
Deep loyalty member data
- Loyalty ID
- Member profile & address
- Geography or business region
- Opt-in date & status
- Available points
- Used points
- Lifetime points
- Current tier
- Next tier
- Points to next tier
- Points to next reward
- Last activity date
- Points expiration date
- Points to expire
Progressive profiling from actions
- Purchase
- Purchase location
- Cross-brand purchase
- Channel engagement
- Earned reward
- Redeemed reward
- Campaign participation
- Event participation
- Referred friends
- Social posting
- Online Visual Commerce
- Online Questions & Answers
- Online Ratings & Reviews
- Community comments
- Customer review photo
Progressive profiling with surveys
Ask your program members one or a series of questions using the Annex Cloud Survey feature to collect valuable zero-party data to learn more about your customer’s preferences, motivations, and potential future purchases.
- Communication preferences
- Style preferences
- Lifestyle preferences
- Travel preferences
- Vehicle descriptors
- Related members
- Family or pet names
Configurable custom attributes
- Create and collect attributes you define to suit your business and members
- Engage members individually or within segments you define
- Use any combination of attributes, like matching members with product lists, product categories, and their favorite store
