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Built for complex enterprises
Easily create unique loyalty experiences by region and brand using a convenient template. Include similar elements, then customize as needed for relevancy.
Explore capabilitiesOverview
Loyalty allows you to collect basket details, act on them and suggest additional items, incentivizing members to take additional actions.
Challenges
Consumers are scrutinizing where and how much they spend.
- Inflation
- Rising acquisition costs
- Shrinking margins
Expected outcomes
Loyalty members spend up to 60% more per transaction.
- More relevant promotions
- Higher spend per order
- Increased CLTV
Capabilities to use
Overview
With the boom in retail media, advertisers are demanding more. A loyalty program adds compliant zero-party data for improved audience analysis, segmentation, ad targeting and a personalized customer experience. Offering advertisers multi-channel access to your loyalty program members expands your retail media inventory.
Challenges
Building a retail media channel is a challenging and expensive proposition that requires extensive customer data, accessible inventory and attribution to sales.
- Limited to transaction and first-party data
- Ad inventory is primarily online
- Hard to measure performance
Expected outcomes
Leverage a strong loyalty program to build a relationship with customers and deliver personalized experiences.
- Collect consensual zero-party data
- Loyalty data powers advanced segmentation and personalization
- Offer ad inventory in email, text and social channels
Capabilities to use
Overview
Build personal and profitable customer relationships that drive growth.
Challenges
80% of B2B buying decisions are based on experience, only 20% on price and product.
- Lack customer data and relationship
- Buyers want a seamless experience across channels
- Most B2B tech stacks are outdated and disjointed
Expected outcomes
Build meaningful customer relationships that create lasting bonds.
- 59% of loyalty members actively make repeat purchases
- B2B loyalty members spend 13% more than non-participants
- B2B customer retention is 27% higher among companies with a loyalty program
Capabilities to use
Overview
Increase customer retention by protecting and focusing on the customers that deliver the lion’s share of your revenue.
Challenges
B2C companies lose 60% of their customers annually.
- Without a loyalty program, only 20% of first-time customers will make a second purchase
- It’s 16X more expensive to bring a new customer up to the same level of an existing loyal customer
Expected outcomes
Proactively retain high-value members and re-engage inactive members.
- Increasing customer retention by 5% can increase profits up to 75%
- Existing customers buy 90% more frequently, spend 60% more per transaction and bring in 23% more total revenue
Capabilities to use
Overview
Combat rising marketing and customer acquisition costs.
Challenges
Customer acquisition costs have risen 60 – 70% in the past six years.
- Brand trust is at an all-time low
- Most B2C companies lose 60% of their new customers annually
- Recommendations are the highest-ranked source for new purchases
Expected outcomes
Emotional loyalty is the key driver of word-of-mouth and referrals.
- 86% of loyal customers will recommend a brand
- Referrals have a 30% higher conversion rate, 37% higher retention rate and 16% higher lifetime value
- Recommendations are 50X more likely to trigger a purchase
Capabilities to use
Overview
Recognize and reward profitable behaviors with loyalty.
Challenges
Most brand-to-customer relationships are purely transactional, missing opportunities to:
- Reward other profitable behaviors
- Collect more in-depth data and insights
- Cross-sell, upsell and drive advocacy
Expected outcomes
Turn desired behaviors into habits with an attractive value exchange.
- Gamification can increase sales performance by up to 60%
- Combining less frequent behaviors with frequent increases the likelihood by 50%
- Incentivize referrals, completing profiles and surveys, and more
Capabilities to use
Overview
Collect profile information to learn what motivates your customer, then use loyalty to personalize experiences that’ll drive additional purchases. Annex Cloud’s Loyalty Experience Platform™ allows unlimited attributes and many ways to engage customers.
Challenges
Simply offering discounts cuts margins, devalues your brand and creates customer expectations.
- High early-stage churn
- High acquisition costs
- Shrinking margins
Expected outcomes
Knowing your customers helps you keep them coming back. And loyal customers buy 90% more.
- Reduced churn
- Increased repeat purchase rate
- Increased CLTV
Capabilities to use
Overview
Using loyalty and the data collected to personalize customers’ experiences and create emotional bonds will increase their lifetime value. In fact, Forbes reports loyalty is proven to increase CLTV by 30% or more.
Challenges
Most brands have a transactional, discount-based relationship that doesn’t maximize growth.
- Low repeat purchase rate
- Infrequent purchases
- Low average order value
Expected outcomes
Loyalty members spend up to 18% more than non-members each year (Accenture).
- Increased purchase frequency
- Increased average order value
- Build lasting emotional bonds
Capabilities to use
Overview
Your business is complex. Your tech stack is extensive. Rely on a skilled team that’s built 100s of integrations and implemented more than 200 loyalty programs.
Challenges
Many loyalty platforms are limited in their ability to support all levels of your enterprise.
- Can’t leverage loyalty across enterprise
- Leaving money on the table
- Technology limitations impacting growth
Expected outcomes
Seize every opportunity by rewarding B2C, B2B or a combination no matter where they engage.
- Serve and engage all customers
- Easily manage various programs
- Accelerate growth
Capabilities to use
Annex Cloud delivers real business results
AVERAGE ORDER VALUE
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REPEAT PURCHASES
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LIFETIME VALUE
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