The enterprise platform built for a lifetime of loyalty

The industry’s most robust, flexible and easy-to-use enterprise loyalty platform. Quickly adapt to changing needs while maximizing growth.

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Who are you in the loyalty world?

Are you looking for more ways to connect with your favorite brands, or just looking for a good deal? Take our assessment to discover your loyalty personality.

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Built for complex enterprises

Easily create unique loyalty experiences by region and brand using a convenient template. Include similar elements, then customize as needed for relevancy.

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Enterprise-Ready and Trusted by

Deliver the rewarding experience your customers expect

Empower your marketing teams with a full set of next-gen loyalty capabilities at their fingertips.

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Engage

Encourage members to share on social media, participate in surveys, quizzes and contests, and provide ratings & reviews.

Personalize

Collect unlimited zero- and first-party attributes with consent using progressive profiling, then segment and act on any combination of data points with advanced segmentation.

Retain

Deliver meaningful experiences by incorporating gamification, action series, customizable omnichannel experiences, exclusivity, tiers, paid, rewards and more.

Advocate

Gain new customers more cost-effectively by incentivizing referrals and customers advocating for your brand on social media.

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March 25–27, 2025
Mandalay Bay, Las Vegas

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Get everything you need
in one robust solution.

Bring your customer experience vision to life with a robust platform designed for even the most complex global brands.

Comprehensive

Get far more than a points engine plus instant access to the latest features and functionality.

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Agile

Deploy and reconfigure quickly. Easily add, change and update—no recoding or development required.

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Future-proof

Continual innovations ensure you’ll deliver a rewarding loyalty experience today and tomorrow.

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Scalable

Easily and securely accommodate growth, expand into other regions and brands, anywhere across the globe.

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Annex Cloud delivers real business results

INCREASED AOV

11

%

REPEAT PURCHASES

32

%

CUSTOMER LTV

40

%

Loyalty is
all we do

Loyalty is our only focus. Our technology-first approach and continuous innovation gives you a distinct competitive advantage.

Why Annex Cloud?

Deliver seamless, consistent experiences

125+ integrations to enable omnichannel experiences

Future-proof your advantage

140+ developers equipping you with the latest loyalty capabilities

Get powerful functionality
at your fingertips

Easily add, change, pivot, test, segment and more—without development

Who says learning about loyalty has to be boring?

Enjoy a unique Netflix-like experience while finding answers to your biggest loyalty questions in your favorite formats.

Let the bingeing begin →

Key Resource

Loyalty Program Slam

Annex Cloud’s crack team of experts dissect the world’s most popular programs, separating loyalty legends from frustrating flops with insightful analysis and scores you can trust. Don’t get slammed by bad loyalty—watch The Loyalty Program Slam!

Watch now