With the boom in retail media, advertisers are demanding more. A loyalty program adds compliant zero-party data for improved audience analysis, segmentation, ad targeting and a personalized customer experience. Offering advertisers multi-channel access to your loyalty program members expands your retail media inventory.
Challenges
Building a retail media channel is a challenging and expensive proposition that requires extensive customer data, accessible inventory and attribution to sales.
Limited to transaction and first-party data
Ad inventory is primarily online
Hard to measure performance
Expected outcomes
Leverage a strong loyalty program to build a relationship with customers and deliver personalized experiences.
Collect consensual zero-party data
Loyalty data powers advanced segmentation and personalization
Offer ad inventory in email, text and social channels
