USE CASES

Built for complex enterprises

Easily create unique loyalty experiences by region and brand using a convenient template. Include similar elements, then customize as needed for relevancy.

Increase basket size

Incent loyalty members to spend more per transaction.

Learn more

Enhance your retail media

Leverage loyalty to make data-driven decisions and personalize ads.

Learn more

Increase frequency

Give loyalty members reasons to come back more often.

Learn more

Increase CLTV

Improve your customers' total value over their entire relationship.

Learn more

Complex ecosystem

Easily handle B2C, B2B or a combination as well as a complex tech stack.

Learn more

Global multiple brands/multiple regions

Seamlessly support multiple regions, languages, currencies and brands.

Learn more

Single brand vs. house of brands

Execute, view and manage programs and data enterprise-wide or by brand.

Learn more

Leverage omnichannel promo engine

Deliver seamless, consistent reward redemption across all channels.

Learn more

Support merchandising

Improve availability, promotions and revenue based on preferences and behavior.

Learn more

Overview

Loyalty allows you to collect basket details, act on them and suggest additional items, incentivizing members to take additional actions.

Challenges

Consumers are scrutinizing where and how much they spend.

Inflation
Rising acquisition costs
Shrinking margins

Expected outcomes

Loyalty members spend up to 60% more per transaction.

More relevant promotions
Higher spend per order
Increased CLTV

Capabilities to use

Progressive profiling, Zero/First-party data, Advanced segmentation, Rewards

Overview

With the boom in retail media, advertisers are demanding more. A loyalty program adds compliant zero-party data for improved audience analysis, segmentation, ad targeting and a personalized customer experience. Offering advertisers multi-channel access to your loyalty program members expands your retail media inventory.

Challenges

Building a retail media channel is a challenging and expensive proposition that requires extensive customer data, accessible inventory and attribution to sales.

Limited to transaction and first-party data
Ad inventory is primarily online
Hard to measure performance

Expected outcomes

Leverage a strong loyalty program to build a relationship with customers and deliver personalized experiences.

Collect consensual zero-party data
Loyalty data powers advanced segmentation and personalization
Offer ad inventory in email, text and social channels

Capabilities to use

Progressive profiling, Advanced segmentation, Surveys, quizzes, contests, Reporting, Social loyalty

Overview

Collect profile information to learn what motivates your customer, then use loyalty to personalize experiences that’ll drive additional purchases. Annex Cloud’s Loyalty Experience Platform™ allows unlimited attributes and many ways to engage customers.

Challenges

Simply offering discounts cuts margins, devalues your brand and creates customer expectations.

High early-stage churn
High acquisition costs
Shrinking margins

Expected outcomes

Knowing your customers helps you keep them coming back. And loyal customers buy 90% more.

Reduced churn
Increased repeat purchase rate
Increased CLTV

Capabilities to use

Progressive profiling, Zero/First-party data, Rewards, Personalize customer journey

Overview

Using loyalty and the data collected to personalize customers’ experiences and create emotional bonds will increase their lifetime value. In fact, Forbes reports loyalty is proven to increase CLTV by 30% or more.

Challenges

Most brands have a transactional, discount-based relationship that doesn’t maximize growth.

Low repeat purchase rate
Infrequent purchases
Low average order value

Expected outcomes

Loyalty members spend up to 18% more than non-members each year (Accenture).

Increased purchase frequency
Increased average order value
Build lasting emotional bonds

Capabilities to use

Progressive profiling, Zero/First-party data, Rewards, Personalize customer journey

Overview

Your business is complex. Your tech stack is extensive. Rely on a skilled team that’s built 100s of integrations and implemented more than 200 loyalty programs.

Challenges

Many loyalty platforms are limited in their ability to support all levels of your enterprise.

Can’t leverage loyalty across enterprise
Leaving money on the table
Technology limitations impacting growth

Expected outcomes

Seize every opportunity by rewarding B2C, B2B or a combination no matter where they engage.

Serve and engage all customers
Easily manage various programs
Accelerate growth

Capabilities to use

Data management, Configurability, Program types & features, Integrations

Overview

Easily support multiple languages, currencies, countries, brands. Use Annex Cloud’s templates to take your global vision and make it local.

Challenges

Consumers expect personalized experiences— including language, currency and time zone.

Unable to customize programs across regions
Limited market expansion capability
Unable to localize programs

Expected outcomes

The ability to customize programs with local details enables your brand to expand and grow.

Easily replicate and customize across regions, brands, languages and currencies
Expand into new markets
Seamlessly support global programs

Capabilities to use

Configurability, Integrations, Enterprise readiness, Multi-template

Overview

Enjoy the flexibility to create a single loyalty program or a program for each brand. Easily view and manage programs and data enterprise-wide or by brand.

Challenges

Creating and managing loyalty programs across brands is time-consuming and complex.

Starting from scratch for each brand
Can’t analyze data and programs holistically and by brand
No economies of scale

Expected outcomes

Multi-templating makes it quick and easy to create programs across brands.

Easily replicate and customize across brands
Simplify program management
View and leverage data enterprise-wide or by brand

Capabilities to use

Integrations, Multi-template, Configurability, Program types & features

Overview

Imagine universal gift cards, coupons, vouchers and other offers. Annex Cloud’s Incentive Engine gives you a solution that connects ecommerce and POS for a seamless customer experience.

Challenges

Brands struggle to allow members to redeem rewards anywhere they shop.

Lack of integrations
Limited redemption options
Delivering a consistent, omnichannel experience

Expected outcomes

Deliver an exciting range of rewards your customers can easily redeem anywhere they shop.

Simplify promo management and distribution
Reward customers with gift cards, products, credits and more
Let customers redeem partial or full rewards anywhere

Capabilities to use

Rewards, Personalize customer journey, Integrations, Incentive Engine

Overview

Tap the power of your merchandising team, improve promotions and trade dollars, and create media revenue based on customer behaviors.

Challenges

Tight margins make it critical to stock and promote the right mix of products.

Matching stock levels to preferences
Identifying most profitable opportunities
Meeting customers’ expectations

Expected outcomes

Loyalty data can inform promotions, pricing, new product development—even store layout.

Improved stocking levels
More informed, impactful promotions
Better margins

Capabilities to use

Zero/First-party data, Advanced segmentation, Surveys, quizzes, contests, Reporting

Annex Cloud delivers real business results

AVERAGE ORDER VALUE

REPEAT PURCHASES

LIFETIME VALUE

Ready to get started?

Request a demo

Built for complex enterprises

Challenges

Expected outcomes

Challenges

Expected outcomes

Challenges

Expected outcomes

Challenges

Expected outcomes

Challenges

Expected outcomes

Challenges

Expected outcomes

Challenges

Expected outcomes

Challenges

Expected outcomes

Challenges

Expected outcomes

Annex Cloud delivers real business results

You might also be interested in

Why Choose a SaaS Loyalty Solution—A Candid Comparison of Loyalty Alternatives

How to Choose the Right Loyalty Vendor

How to Transform Loyalty Into a Secret Weapon Featuring Forrester

Ready to get started?