With the boom in retail media, advertisers are demanding more. A loyalty program adds compliant zero-party data for improved audience analysis, segmentation, ad targeting and a personalized customer experience. Offering advertisers multi-channel access to your loyalty program members expands your retail media inventory.
Challenges
Building a retail media channel is a challenging and expensive proposition that requires extensive customer data, accessible inventory and attribution to sales.
Limited to transaction and first-party data
Ad inventory is primarily online
Hard to measure performance
Expected outcomes
Leverage a strong loyalty program to build a relationship with customers and deliver personalized experiences.
Collect consensual zero-party data
Loyalty data powers advanced segmentation and personalization
Offer ad inventory in email, text and social channels
Consumers have had seismic shifts in their needs and behaviors, yet most industries are built for mass marketing. Use loyalty to serve up personalized experiences at every touchpoint. Execute relevant communications, promotions, rewards and offers.
Challenges
Consumers don’t just expect personalization, they demand it.
Major gap in ability and expectations
Difficult to execute
Siloed data
Expected outcomes
Companies that grow faster drive 40% more revenue from personalization (McKinsey & Company).
