Functionality : Social loyalty
Overview
With the boom in retail media, advertisers are demanding more. A loyalty program adds compliant zero-party data for improved audience analysis, segmentation, ad targeting and a personalized customer experience. Offering advertisers multi-channel access to your loyalty program members expands your retail media inventory.
Challenges
Building a retail media channel is a challenging and expensive proposition that requires extensive customer data, accessible inventory and attribution to sales.
- Limited to transaction and first-party data
- Ad inventory is primarily online
- Hard to measure performance
Expected outcomes
Leverage a strong loyalty program to build a relationship with customers and deliver personalized experiences.
- Collect consensual zero-party data
- Loyalty data powers advanced segmentation and personalization
- Offer ad inventory in email, text and social channels
Capabilities to use
Overview
Engaged customers spend 250% more than transactional customers. Engage and add value between transactions in fun and meaningful ways.
Challenges
Customers want more than a transactional relationship with your brand.
- Transactional relationships only
- Losing customers to competitors
- Disappointing customer experience
Expected outcomes
Engaged customers spend, share and promote your brand more.
- Add value across journey
- Increased advocacy & referrals
- Create emotional bonds