USE CASES

Built for complex enterprises

Easily create unique loyalty experiences by region and brand using a convenient template. Include similar elements, then customize as needed for relevancy.

Explore capabilities

Global multiple brands/multiple regions

Seamlessly support multiple regions, languages, currencies and brands.

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Single brand vs. house of brands

Execute, view and manage programs and data enterprise-wide or by brand.

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Leverage omnichannel promo engine

Deliver seamless, consistent reward redemption across all channels.

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Support merchandising

Improve availability, promotions and revenue based on preferences and behavior.

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Personalize customer journey

Serve up relevant promotions, rewards and offers across every touchpoint.

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Collect zero- and first-party data

Understand and act on customers' preferences to deliver meaningful experiences.

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Create engagement

Engage customers to add meaningful value and fun between transactions.

Overview

Easily support multiple languages, currencies, countries, brands. Use Annex Cloud’s templates to take your global vision and make it local.

Challenges

Consumers expect personalized experiences— including language, currency and time zone.

Unable to customize programs across regions
Limited market expansion capability
Unable to localize programs

Expected outcomes

The ability to customize programs with local details enables your brand to expand and grow.

Easily replicate and customize across regions, brands, languages and currencies
Expand into new markets
Seamlessly support global programs

Capabilities to use

Configurability, Integrations, Enterprise readiness, Multi-template

Overview

Enjoy the flexibility to create a single loyalty program or a program for each brand. Easily view and manage programs and data enterprise-wide or by brand.

Challenges

Creating and managing loyalty programs across brands is time-consuming and complex.

Starting from scratch for each brand
Can’t analyze data and programs holistically and by brand
No economies of scale

Expected outcomes

Multi-templating makes it quick and easy to create programs across brands.

Easily replicate and customize across brands
Simplify program management
View and leverage data enterprise-wide or by brand

Capabilities to use

Configurability, Program types & features, Integrations, Multi-template

Overview

Imagine universal gift cards, coupons, vouchers and other offers. Annex Cloud’s Incentive Engine gives you a solution that connects ecommerce and POS for a seamless customer experience.

Challenges

Brands struggle to allow members to redeem rewards anywhere they shop.

Lack of integrations
Limited redemption options
Delivering a consistent, omnichannel experience

Expected outcomes

Deliver an exciting range of rewards your customers can easily redeem anywhere they shop.

Simplify promo management and distribution
Reward customers with gift cards, products, credits and more
Let customers redeem partial or full rewards anywhere

Capabilities to use

Rewards, Personalize customer journey, Integrations, Incentive engine

Overview

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Tap the power of your merchandising team, improve promotions and trade dollars, and create media revenue based on customer behaviors.

Challenges

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Tight margins make it critical to stock and promote the right mix of products.

Matching stock levels to preferences
Identifying most profitable opportunities
Meeting customers’ expectations

Expected outcomes

Loyalty data can inform promotions, pricing, new product development—even store layout.

Improved stocking levels
More informed, impactful promotions
Better margins

Capabilities to use

Zero/First-party data, Advanced segmentation, Surveys, quizzes, contests, Reporting

Overview

nsumers have had seismic shifts in their needs and behaviors, yet most industries are built for mass marketing. Use loyalty to serve up personalized experiences at every touchpoint. Execute relevant communications, promotions, rewards and offers.

Challenges

Consumers don’t just expect personalization, they demand it.

Major gap in ability and expectations
Difficult to execute
Siloed data

Expected outcomes

Companies that grow faster drive 40% more revenue from personalization (McKinsey & Company).

Improve customer experience
Increase revenue
Improve marketing efficiency

Capabilities to use

Zero/First-party data, Advanced segmentation, Rewards, Integrations

Overview

Collect customer preferences in fun, interactive ways. Use this information to deliver on your personalization promise.

Challenges

Most brands are unable to leverage customer data across touch-points.

Third-party cookie deprecation
Siloed data
Pushing data across ecosystem

Expected outcomes

Zero- and first-party data is more accurate and provides better insights and conversions.

Collect unlimited attributes with consent
More relevant offers & rewards
Personalized customer experiences

Capabilities to use

Progressive profiling, Personalize customer journey, Surveys, quizzes, contests, Gamification

Overview

Engaged customers spend 250% more than transactional customers. Engage and add value between transactions in fun and meaningful ways.

Challenges

Customers want more than a transactional relationship with your brand.

Transactional relationships only
Losing customers to competitors
Disappointing customer experience

Expected outcomes

Engaged customers spend, share and promote your brand more.

Add value across journey
Increased advocacy & referrals
Create emotional bonds

Capabilities to use

Surveys, quizzes, contests, Gamification, Social loyalty

Annex Cloud delivers real business results

AVERAGE ORDER VALUE

REPEAT PURCHASES

LIFETIME VALUE

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GUIDE

Built for complex enterprises

Challenges

Expected outcomes

Challenges

Expected outcomes

Challenges

Expected outcomes

Challenges

Challenges

Expected outcomes

Challenges

Expected outcomes

Challenges

Expected outcomes

Annex Cloud delivers real business results

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