Succeeding Despite Unprecedented Disruption

The acceleration of digital has forced retailers to find new ways to make customers’ virtual experiences as rewarding as in-person interactions. Customers expect a seamless journey whether they interact online, on their mobile, use an app, or visit a store. Savvy retailers understand that the most direct path to success is creating value-based relationships directly with customers. Loyalty provides the perfect framework to deliver a seamless omnichannel retail experience rich with meaningful engagement that builds lasting bonds.

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Accelerate Retail Growth with these Loyalty Solutions

Omnichannel Loyalty

Omnichannel Loyalty

  • Online
  • Instore
  • Mobile


  • New Customer Acquisition
  • Referral Gamification
Ratings and Reviews

Ratings and Reviews

  • Engagement
  • Omni Channel R&R

A Retail Loyalty Solution Is Good for Business

Loyalty creates a mutual value exchange that enables retailers to collect and leverage first-party data at scale. It also provides plenty of opportunities to serve up micro-experiences to gather more customer data and reward them for profitable behaviors that drive growth.

Benefits to Retailers

Benefits to Retailers

Increase Customer Lifetime Value—Increase AOV, frequency, and repeat purchase rate

Build Lasting Emotional Bonds—Boost engagement between purchases by rewarding customers for desired behaviors and actions

Increase Customer Acquisition—Advocacy and referrals are more cost-effective ways of gaining new customers

Reduce Churn—Deliver benefits customers can’t find anywhere else

Deliver a Better Omnichannel Retail Experience—Collect and leverage first-party data at scale to deliver individualized interactions across all touchpoints

Anticipate Customer Behaviors & Needs—Leverage sophisticated data and analytics

Benefits to Customers

Increased Relevancy—Receive communications and offers tailored to their specific preferences, behaviors, and lifestyle

Individualized Seamless Experience—Enjoy a value-led experience throughout their journey no matter how or where they interact with your brand

Mutual Value Exchange—Know they’re engaging with and buying from a brand that truly understands who they are, what they’re looking for, and uses the data they share to deliver a unique, meaningful experience

Benefits to Customers

Why Annex Cloud?

Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling retailers to build lasting customer bonds while accelerating growth.

Buy Only What You Need

Buy Only What You Need

The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow

Buy Only What You Need

Collect First-party Data at Scale

Gain a deeper understanding of your customers, own your customer relationships

Buy Only What You Need

Deliver a Seamless Individualized Experience

Push robust loyalty data across your tech stack to individualize every interaction

Buy Only What You Need

Go to Market Fast

100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience

Buy Only What You Need

Build Lasting Emotional Bonds

Widest range of engagement modules give you meaningful ways to interact with customers between purchases

Buy Only What You Need

Elevate Your Omnichannel Marketing

Deliver spot-on messaging via web, SMS, social, email, or apps

Successful Annex Cloud Retailers

Brands with strong omnichannel retail experience solutions have a 30% higher customer lifetime value.

Source: Jupiter Research

Building Strategies to Advocate Loyalty

Retailers must encourage advocacy, build lucrative campaigns, implement end-to-end marketing, and create omnichannel opportunities to engage customers.


Market Movers Video

Find out what SAP Global Industry Principal Maria Morais says about how the acceleration of physical to digital has impacted the retail industry.

See Loyalty in Action

Be inspired with endless ways to make every customer interaction rewarding.


We Can Help

Let's explore how loyalty can help you become one of your customers' most beloved brands.