Succeeding Despite Unprecedented Disruption
The acceleration of digital has forced retailers to find new ways to make customers’ virtual experiences as rewarding as in-person interactions. Customers expect a seamless journey whether they interact online, on their mobile, use an app, or visit a store. Savvy retailers understand that the most direct path to success is creating value-based relationships directly with customers. Loyalty provides the perfect framework to deliver a seamless omnichannel retail experience rich with meaningful engagement that builds lasting bonds.
Accelerate Retail Growth with these Loyalty Solutions
Omnichannel Loyalty
Increase customer engagement at every touchpoint consistently- Mix and match program types
- eCommerce, social, in-store, POS, mobile
- Integrate loyalty into navigation, checkout, confirmation, and product pages
- Wide range of rewards
Incentive Engine
- Generate, maintain, and distribute rewards that can be redeemed across all channels
- Create segments with unique rules, restrictions, and redemption types
- Percentage discounts, dollars off, product rewards, store credits, gift cards
- Customize by currency
- Fully seamless, omnichannel experiences, uses, and redemptions
Refer a Friend
- Reward loyalty members for referring others
- Omnichannel—online, social, B2B, in-store, mobile app
- B2B—generate sales by using referrals from partners and coalitions of organizations
A Retail Loyalty Solution Is Good for Business
Loyalty creates a mutual value exchange that enables retailers to collect and leverage first-party data at scale. It also provides plenty of opportunities to serve up micro-experiences to gather more customer data and reward them for profitable behaviors that drive growth.
Benefits to Retailers
Increase Customer Lifetime Value—Increase AOV, frequency, and repeat purchase rate
Build Lasting Emotional Bonds—Boost engagement between purchases by rewarding customers for desired behaviors and actions
Increase Customer Acquisition—Advocacy and referrals are more cost-effective ways of gaining new customers
Reduce Churn—Deliver benefits customers can’t find anywhere else
Deliver a Better Omnichannel Retail Experience—Collect and leverage first-party data at scale to deliver individualized interactions across all touchpoints
Anticipate Customer Behaviors & Needs—Leverage sophisticated data and analytics
Benefits to Customers
Increased Relevancy—Receive communications and offers tailored to their specific preferences, behaviors, and lifestyle
Individualized Seamless Experience—Enjoy a value-led experience throughout their journey no matter how or where they interact with your brand
Mutual Value Exchange—Know they’re engaging with and buying from a brand that truly understands who they are, what they’re looking for, and uses the data they share to deliver a unique, meaningful experience
Why Annex Cloud?
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling retailers to build lasting customer bonds while accelerating growth.
Buy Only What You Need
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Collect First-party Data at Scale
Gain a deeper understanding of your customers, own your customer relationships
Deliver a Seamless Individualized Experience
Push robust loyalty data across your tech stack to individualize every interaction
Go to Market Fast
100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Build Lasting Emotional Bonds
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Elevate Your Omnichannel Marketing
Deliver spot-on messaging via web, SMS, social, email, or apps
Successful Annex Cloud Retailers
Brands with strong omnichannel retail experience solutions have a 30% higher customer lifetime value.
Source: Jupiter Research
Building Emotional Bonds that Last
Today’s consumers want more than a transactional relationship with retail brands. They want meaningful engagement that delivers value between purchases, across the buying journey. Find out how to create emotional customer bonds and how loyalty can help.
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Market Movers Video
Find out what SAP Global Industry Principal Maria Morais says about how the acceleration of physical to digital has impacted the retail industry.
See Loyalty in Action
Be inspired with endless ways to make every customer interaction rewarding.
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