The acceleration of digital has forced retailers to find new ways to make customers’ virtual experiences as rewarding as in-person interactions. Customers expect a seamless journey whether they interact online, on their mobile, use an app, or visit a store. Savvy retailers understand that the most direct path to success is creating value-based relationships directly with customers. Loyalty provides the perfect framework to deliver a seamless omnichannel retail experience rich with meaningful engagement that builds lasting bonds.
Loyalty creates a mutual value exchange that enables retailers to collect and leverage first-party data at scale. It also provides plenty of opportunities to serve up micro-experiences to gather more customer data and reward them for profitable behaviors that drive growth.
Increase Customer Lifetime Value—Increase AOV, frequency, and repeat purchase rate
Build Lasting Emotional Bonds—Boost engagement between purchases by rewarding customers for desired behaviors and actions
Increase Customer Acquisition—Advocacy and referrals are more cost-effective ways of gaining new customers
Reduce Churn—Deliver benefits customers can’t find anywhere else
Deliver a Better Omnichannel Retail Experience—Collect and leverage first-party data at scale to deliver individualized interactions across all touchpoints
Anticipate Customer Behaviors & Needs—Leverage sophisticated data and analytics
Increased Relevancy—Receive communications and offers tailored to their specific preferences, behaviors, and lifestyle
Individualized Seamless Experience—Enjoy a value-led experience throughout their journey no matter how or where they interact with your brand
Mutual Value Exchange—Know they’re engaging with and buying from a brand that truly understands who they are, what they’re looking for, and uses the data they share to deliver a unique, meaningful experience
Annex Cloud’s Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling retailers to build lasting customer bonds while accelerating growth.
The modular design lets you start with a mutual value exchange, then mix and match program and reward types as you grow
Gain a deeper understanding of your customers, own your customer relationships
Push robust loyalty data across your tech stack to individualize every interaction
100+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Deliver spot-on messaging via web, SMS, social, email, or apps
Brands with strong omnichannel retail experience solutions have a 30% higher customer lifetime value.
Source: Jupiter Research
Retailers must encourage advocacy, build lucrative campaigns, implement end-to-end marketing, and create omnichannel opportunities to engage customers.DOWNLOAD WHITE PAPER