The acceleration of digital has forced retailers to find new ways to make customers’ virtual experiences as rewarding as in-person interactions. Customers expect a seamless journey whether they interact online, on their mobile, use an app, or visit a store. Savvy retailers understand that the most direct path to success is creating value-based relationships directly with customers. Retail loyalty program provides the perfect framework to deliver a seamless omnichannel retail experience rich with meaningful engagement that builds lasting bonds.
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Retail loyalty program creates a mutual value exchange that enables retailers to collect and leverage first-party data at scale. It also provides plenty of opportunities to serve up micro-experiences to gather more customer data and reward them for profitable behaviors that drive growth.
Increase Customer Lifetime Value—Increase AOV, frequency, and repeat purchase rate
Build Lasting Emotional Bonds—Boost engagement between purchases by rewarding customers for desired behaviors and actions
Increase Customer Acquisition—Advocacy and referrals are more cost-effective ways of gaining new customers
Reduce Churn—Create programs and offer deals that customers cannot find elsewhere
Deliver a Better Omnichannel Retail Loyalty Program Experience—Collect and leverage first-party data at scale to deliver individualized interactions across all touchpoints
Anticipate Customer Behaviors & Needs—Leverage sophisticated data and analytics
Increased Relevancy—Receive communications and offers tailored to their specific preferences, behaviors, and lifestyle
Individualized Seamless Experience—Enjoy a value-led experience throughout their journey no matter how or where they interact with your brand
Mutual Value Exchange—Know they’re engaging with and buying from a brand that truly understands who they are, what they’re looking for, and uses the data they share to deliver a unique, meaningful experience
Annex Cloud’s enterprise-ready Loyalty Experience Platform™ combines best-in-class loyalty management with powerful engagement and communication modules, enabling retailers to build lasting customer bonds while accelerating growth.
The modular design lets you start with a mutual value exchange, then mix and match retail loyalty program and reward types as you grow
Gain a deeper understanding of your customers, own your customer relationships
Push robust loyalty data across your tech stack to individualize every interaction
125+ pre-defined integrations and a large partner network let you easily integrate loyalty into your tech stack and deliver a seamless omnichannel experience
Widest range of engagement modules give you meaningful ways to interact with customers between purchases
Deliver spot-on messaging via web, SMS, social, email, or apps
Brands with strong omnichannel retail experience solutions have a 30% higher customer lifetime value.
Source: Jupiter Research
Be inspired with endless ways to make every customer interaction rewarding.
Let’s find the right program for your brand.