SAP Emarsys Integrates Enterprise Loyalty for Supercharged Personalization

3 minute read
SAP Emarsys Integrates Enterprise Loyalty for Supercharged Personalization

New integration with Annex Cloud empowers brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs. Leaders can enjoy a Netflix-like experience while gaining the information they need to make informed decisions around enterprise loyalty.

Customer loyalty is paramount but brands are struggling to keep up with consumers’ evolving expectations and complex tech stacks. SAP Emarsys, a leading customer engagement platform, and Annex Cloud, a SaaS loyalty management platform, are announcing a native integration to incentivize customer interactions and deliver highly personalized, loyalty-driven omnichannel experiences that grow customer lifetime value. 

The SAP Emarsys Customer Engagement Platform executes intelligent omnichannel campaigns to customer segments at scale to turn marketing strategies into revenue. The Annex Cloud Loyalty Experience Platform specializes in omnichannel incentivization for transactional, social and behavioral loyalty activities in exchange for personalized rewards, adding robust technical capabilities and richer loyalty member experiences executed by the SAP Emarsys Customer Engagement Platform.  

The SAP Emarsys and Annex Cloud integrated solution manages promotions, tracks customers, scores behaviors and delivers personalized experiences to collect richer, more relevant zero- and first-party data. Together, they offer a seamless solution that empowers marketers at brands like Molten Brown to: 

  • Build loyalty programs to fit unique business needs: From global to regional variations, spanning multiple languages, currencies, brands or even including partners. 
  • Track and incentivize customer actions: Online, in-store and across all channels. 
  • Automate personalized communications: Delivering loyalty messages and offers that increase average order values, purchase frequency and customer lifetime value. 
  • Improve customer data intelligence: Integrate loyalty data and AI-driven insights across business systems for informed decision-making. 
  • Measure program effectiveness: Continuously optimize marketing strategies for maximum impact. 

Effortless Implementation, Powerful Results 

This integration goes beyond simple points-based programs. With flexible, holistic configurations and granular control, brands can structure complex earning rules, create individualized customer journeys, and decrease the time it takes to launch and manage successful loyalty programs, giving time back to marketers to focus on revenue. This integrated solution features flexible configurations, enabling SAP Emarsys customers with Annex Cloud to: 

  • Implement quickly and easily: Saas-based loyalty program management platform accelerates program launch and reduces time to value
  • Structure complex earning rules: Go beyond points and reward customers for diverse behaviors and interactions. 
  • Seamlessly manage loyalty across channels: Deliver consistent experiences online, in-store, and across all touchpoints. 
  • Built-in loyalty tactics and templates: Configure and trigger automation to pre-defined segments based on demographics, behaviors or preferences 

“At Annex Cloud, we’re passionate about fostering deeper relationships between brands and customers,” said Erin Raese, SVP GTM at Annex Cloud. “Simplifying the complexity of enterprise loyalty for the marketer combined with delivering the right message at the right time enhances both platforms and empowers brands to build truly valuable programs.” 

“Together, SAP Emarsys and Annex Cloud deliver a holistic customer loyalty solution that’s fast to market, easy to execute and fast to results.  We are excited to supercharge true customer loyalty with this partnership.” added Sara Richter, CMO at SAP Emarsys. 
“The partnership between SAP Emarsys and Annex Cloud enhances our capacity to empower customers in fostering true loyalty with sophisticated, AI-driven initiatives tailored for enterprise brands. This time-saving integration goes beyond simple points-based programs, enabling marketers to focus on delivering highly personalized omnichannel experiences that drive value for customers and revenue for brands.” added Sara Richter, CMO at SAP Emarsys. 

Future-proof Loyalty with SAP Emarsys and Annex Cloud 

By combining the customer engagement prowess of SAP Emarsys with the enterprise loyalty expertise of Annex Cloud, brands of any size and complexity gain access to a powerful, scalable solution ready to tackle the ever-changing customer landscape. With this partnership, brands unlock a world of possibilities, empowering them to build deeper customer relationships, drive engagement and achieve sustainable growth.  

About Annex Cloud 

For more than 10 years, Annex Cloud has been the worldwide leader in technology that transforms customer loyalty experiences for global enterprises. Powered by the comprehensive, agile and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers can capture and act on zero- and first-party data to seamlessly engage, recognize, reward and add value across the entire customer journey—from awareness to purchase to retention, loyalty and advocacy. More than 125 integrations with market-leading technologies enable consistent, personalized, omnichannel experiences. The platform is SaaS-based and highly configurable, eliminating the need for costly, time-consuming development. To learn more about Annex Cloud, visit

Visit the Loyalty Lounge, powered by Annex Cloud.

About Emarsys, an SAP company:  

 Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drive business outcomes.  Emarsys partners with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.  

To learn more about SAP Emarsys, visit 

Media Contact:
Tracy Gattis
Annex Cloud

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