Customer loyalty that drives measurable revenue

The industry’s most robust, flexible and easy-to-use loyalty platform. Built for intelligence, scale, and maximizing growth.

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Do you know what’s motivating your customers?

Check out our Loyalty Personality report on the Loyalty Lounge.

Read the report

Built for complex businesses

Easily create unique loyalty experiences by region and brand using a convenient template. Include similar elements, then customize as needed for relevancy.

See all use cases

Enterprise-Ready and Trusted by

Give customers a reason to come back — and a reason to bring a friend

Every next-gen loyalty capability your team needs sits in one platform — and every one of them is yours to configure, test and ship the same week you think of it.

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Engage

Give members something to do between purchases — social shares, quizzes, contests, reviews and challenges that keep your brand in the feed.

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Personalize

Collect unlimited zero- and first-party data with consent, then segment on any combination of it in real time. Relevance, without the guesswork.

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Retain

Gamification, tiers, paid programs, exclusivity, action series and omnichannel rewards — the levers that turn a second purchase into a tenth.

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Advocate

Let your happiest customers do your acquisition. Referrals and social advocacy that bring in members at a fraction of paid CAC.

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Built for the marketer, not the ticket queue

Flexible, scalable, and genuinely easy to run — so the person who owns the program is the person who can change it.

Ship without waiting

Build, launch and edit campaigns yourself. No release train, no dev ticket, no six-week lag between idea and live.

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Pivot at market speed

Change offers, tiers, rules and journeys the week the market moves — not the quarter after.

Inside the SaaS platform →

Scale without rebuilding

One platform across brands, regions and languages. Add the next market from a template instead of a project plan.

How we scale with you →

Own your customer data

Unlimited zero- and first-party attributes, collected with consent and ready to act on the moment they land.

Our data capabilities →

The numbers loyalty marketers get asked about

Averages across Annex Cloud programs — the lift you can put in front of a skeptical CFO.

Average order value

↑11%

bigger baskets from members vs. non-members

Repeat purchases

↑32%

more of the buying you already earned

Customer lifetime value

↑40%

the compounding case for your program

Loyalty is all we do

No side businesses, no bolt-on module competing for the roadmap. We wake up every day working on one thing: making your loyalty program the reason customers choose you.

Why Annex Cloud? →

Omnichannel

Every channel, one balance

One member experience, everywhere they meet you

Online Same balance

In store Same tier

In app & in market Same promise

Omnichannel

One member experience, everywhere they meet you

Online, in store, in app, in market — the same balance, the same tier, the same promise.

Future-proof

Your next advantage is already being built

Continuous release cadence means new loyalty capabilities land in your program, not on a roadmap slide.

Marketer control

Add, change, verify and segment — without development

The team closest to the customer is the team that can change the program.

Shipping now on the Loyalty Experience Platform

Journey Catalyst AI-Powered Solutions Move Forward Faster

User Journey ⋮

Entry & exit

Entry

End

User events

Loyalty

Purchase

API

Selection

System events

Points

Rewards

Badges

Profile

Flow control

Event Group

Rewards Group

Await

Split

Save as Draft Publish

Entry

All members

Purchase

Make a purchase

API Events

Complete your profile

Event Group

All steps complete

Points

Award 500 points

Badges

Explorer badge

Personalized journeys at a scale you couldn’t staff

Orchestrate the next best moment for every member automatically — birthday, lapse risk, tier climb, big-basket save — from one canvas your team controls.

Explore Journey Catalyst →