Campaigns & Promotions

Bonus points, multipliers and rewards for any audience or behavior

Combine member, spend, tier, product, order and store conditions into one rule. Launch it in minutes — no development ticket.

Live promotions Stacking resolved
Platinum double-points weekend Tier-based · ends Sunday 2X points
Skincare launch bonus Product-based · 12 SKUs +250 pts
West region store opening Store & channel · 7 days 2X points
Win-back: lapsed 90+ days Member criteria · 14-day window 3X points
Campaign point budget 66%
Order #48213 — 4 promotions evaluated, 2 awarded Receipt validated — 3 qualifying SKUs, 480 pts Segment refreshed — 12,904 members newly eligible Gold member at POS — 2X tier credits applied

Four decisions per promotion

Who qualifies, what has to happen, what they get, and the guardrails. Everything else is a combination.

01 — AUDIENCE

Who qualifies

Tier, segment, lifecycle stage, market, or an uploaded member list.

02 — CONDITION

What has to happen

Spend, product, order, store or engagement rules with AND / OR logic.

03 — AWARD

What they get

Points, multipliers, tier credits, rewards or badges — alone or combined.

04 — CONTROLS

The guardrails

Schedule, caps, budget, priority, stacking and exclusions.

What you can run

Different conditions, one engine

These are the promotions clients run today. Each one is configuration, not custom development — and any of them can be combined.

Member criteria

5 plays
  • Enrollment and welcome bonus
  • Profile completion, per attribute
  • Birthday or anniversary month
  • Win-back for 90-day lapsed
  • Saved segment or uploaded list

Spend-based

5 plays
  • Single-order spend threshold
  • Tiered spend ladder
  • Cumulative spend over a period
  • Nth order within a window
  • Visit frequency streaks

Tier-based

5 plays
  • Always-on tier earn rates
  • Tier-exclusive events
  • Double tier credits to accelerate
  • Retention before re-qualification
  • Upgrade celebration reward

Product-based

5 plays
  • SKU or product-set launch bonus
  • Category multipliers
  • Bundle and cross-sell logic
  • Quantity breaks
  • Clearance and gift-card exclusions

Order attributes

5 plays
  • Channel: app, web, POS
  • Fulfillment method, incl. BOPIS
  • Payment or co-brand tender
  • Promo code or campaign source
  • Market, currency and daypart

Store & channel

5 plays
  • Single store, group or region
  • New store opening boost
  • Receipt scanning off-channel
  • Associate-attributed sales
  • Geo check-in and event scan

Engagement

5 plays
  • Reviews with photo or video
  • Referral reward boosts
  • Surveys, quizzes and polls
  • Social follow and share
  • Challenges, streaks and badges

Time & season

5 plays
  • Flash and 24-hour boosts
  • Recurring weekly promotions
  • Seasonal and holiday windows
  • First 1,000 members only
  • Overlapping double-dip days

Partner & payment

5 plays
  • Coalition partner earn
  • Co-brand card accelerators
  • Donation and cause match
  • Vendor-funded promotions
  • Subscription and auto-ship

Ways to award

The same conditions can pay out in any currency your program supports — or in more than one at once.

Bonus points

A flat award on any qualifying event.

Spend $150 → 1,000 pts

Multipliers

1.25X to 10X, scoped to a category, channel or tier.

3X on skincare, app only

Tier credits

Drive status without adding point liability.

2X qualifying credits

Rewards and coupons

Certificates, amount-off, free product or partner benefits.

$10 off next order

Credit and cashback

Store credit where points are the wrong currency.

5% back as credit

Badges and status

Recognition that changes behavior at zero point cost.

“Founding member”

Aggressive promotions, predictable liability

Caps, priority and exclusions decide the outcome when several promotions qualify for one basket.

  • Caps and limits — per member, per day, per order, per campaign and per point budget.
  • Priority and stacking — which promotions combine, which are exclusive, and in what order.
  • Exclusions — products, tenders, channels, discounted lines or segments.
  • Test and approve — simulate on real orders, A/B award levels, route for sign-off.
  • Reporting — issuance, redemption, incremental spend and open liability per promotion.
One basket, four promotions Gold · $180 · app
Gold tier earn rate Always on · 1.5X base 270 pts
Skincare category boost 3X qualifying lines · capped 500 pts
App channel bonus Flat 200 pts · once per day 200 pts
Double-points weekend Exclusive with category boost Not applied
Total awarded 970 pts

Tell us the promotion you can’t run today

Thirty minutes with a strategist — we’ll configure it live against your tiers, catalog and stores.