Loyalty Experience Platform

The Loyalty Experience Platform, built for modern brands

Move forward faster to meet evolving customer needs with a hyper-personalized loyalty platform your marketers actually run.

Hyper-personalized, enterprise-ready SaaS Configured by marketers, not tickets
Annex Cloud Loyalty Experience Platform
Engage · Personalize · Retain · Advocate

Incentivize member engagement at every touchpoint

Four connected capability sets, one member record. Deliver the rewarding experience your customers expect — online, in app, in store and in market.

01 — ENGAGE

Earn attention between the transactions

Most of the customer relationship happens when nobody is buying anything. Turn those quiet weeks into points, play and participation — so your brand stays in the habit long before the next purchase.

  • Gamification — badges, streaks, challenges and milestones that make progress feel worth chasing.
  • Social Loyaltyreward the follow, the share and the review, and let advocacy earn like spend.
  • Surveys, Quizzes & Contests — playful moments that hand you declared data in return.
Engagement feed Earning without buying
Style quiz completed+50 pts
Shared a look on social+25 pts
Day 4 streak unlockedBadge
Review submitted+75 pts
Style quiz completed+50 pts
Shared a look on social+25 pts
Day 4 streak unlockedBadge
Review submitted+75 pts
02 — PERSONALIZE

Collect it, understand it, act on it — while it still matters

Unlimited zero- and first-party attributes, captured with consent and usable the moment they land. No waiting for the nightly batch to tell you what a customer wanted this morning.

Segment building Real time
Gold tier Prefers denim Lapsing 30–60 days Birthday this month Opted in to SMS
Audience match1.24M members
Journey triggered — offer live in 4 channels
03 — RETAIN

Reward the behavior you actually want repeated

Points, tiers, promotions and receipt-verified purchases in one incentive engine — configurable in keystrokes, and reportable in the language your CFO already uses.

Tier progress Receipt verified
BronzeComplete
SilverComplete
Gold240 pts to go
Receipt scanned at a third-party retailer +1 tier credit
04 — ADVOCATE

Let your best customers do your best acquisition

A recommendation from a member outperforms a bought impression every time. Put referral in the same platform as loyalty, and every new customer arrives already attributed, already scored, already in the program.

  • Refer A Friend — double-sided rewards, fraud controls and clean attribution end to end.
  • Lower acquisition cost with intent you didn’t have to bid on.
  • Referred members join the program on day one — and start the loop again.
Referral spread Attributed
Gold
member
Friend joined First order Both rewarded Referred again
3 new members acquired from one advocate
See specific use cases Designed to solve today’s toughest loyalty challenges.
Intelligent program logic

Rules that adapt to behavior, not to release cycles

Deliver personalized experiences that drive real engagement, powered by intelligent features that respond to what your customers actually do.

Flexible rules engine

Configure endless controls for points, tiers and rewards in just a few keystrokes.

Action-driven rewards

Incentivize any trackable activity, from purchases to social media engagement.

Unlimited reward options

Offer everything from personalized experiences to branded merchandise.

Intelligent loyalty program logic
Rich member data and customer insights
Rich customer insights

Know who your members are — not just what they bought

Unlock the full potential of your program by understanding what matters most to every member, then acting on it while it still matters.

Holistic view

Capture data beyond transactions — household dynamics, lifestyle preferences and real motivations.

Customizable attributes

Collect unlimited data points tailored to your brand, including insights members share directly.

360-degree engagement

Track interactions online, offline and beyond for a complete picture of customer behavior.

Explore data management
Enterprise-grade scalability

Future-proof the program you launch this year

A platform that grows alongside the business — millions of customers and transactions, multiple brands, multiple regions, no re-platforming in three years.

Agile deployment

Reconfigure on the fly without coding — ideal for testing across multiple brands and regions.

Future-proof design

Bi-weekly innovation sprints keep your loyalty tech ahead of shifting expectations.

Global reach

Expand across regions with robust security, multi-currency and multi-language support.

Review enterprise readiness

Trusted globally by Fortune 500 companies

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