Annex Cloud Now an SAP Endorsed App Available on SAP Store

2 minute read
Annex Cloud Now an SAP Endorsed App Available on SAP Store

Delivering SaaS-based Seamlessly Integrated Enterprise Loyalty Program Management

Mclean, VA USA 5/15/2024 – Annex Cloud announced today that its Loyalty Experience Platform solution is now an SAP endorsed app, available for online purchase on SAP Store. SAP Endorsed Apps are a distinct category of solutions within SAP’s partner ecosystem. These apps solve key customer challenges that provide additional value to offer holistic business solutions and bring out the best in every business.

“We are thrilled to announce that Annex Cloud’s Loyalty Experience Platform has achieved SAP Endorsed App status,” said Mark Woodward, Chief Executive Officer at Annex Cloud. “This recognition validates our commitment to delivering innovative loyalty solutions that empower businesses to unlock the true potential of their customer data and drive significant business growth. Annex Cloud empowers brands to create highly personalized, omnichannel loyalty programs that motivate and retain customers, ultimately propelling them towards achieving their strategic objectives.”

SAP Endorsed Apps are premium certified by SAP with added security, in-depth testing and measurements against benchmarks results. The Annex Cloud Loyalty Experience Platform seamlessly integrates with SAP ecosystems to motivate, track, score, and reward customer behavior that drives business outcomes. With SaaS-based loyalty program management loyalty leaders can grow revenue 2.5X faster and generate up to 400% higher returns to shareholders by:

  • Collecting unlimited loyalty attributes in progressive profiles to feed segmentation, automation, and predictive models like those built in BTP, to gain deeper insights.
  • Delivering omnichannel loyalty with integration to sales, marketing, service and commerce clouds.
  • Effortlessly configuring sophisticated enterprise loyalty campaigns for one or many brands, all in one simple dashboard.
  • Accelerating program time to value and future-proofing their investment with this pure-play loyalty solution dedicated to innovation.

“Ecosystem innovations are essential to SAP’s vision and delivery of the intelligent enterprise for SAP customers,” said Darryl Gray, Global Vice President, Software Partner Solution Monetization & Success at SAP. “We applaud Annex Cloud on achieving SAP endorsed app status for its Loyalty Experience Platform. Partners like Annex Cloud are positioned to help us deliver a cloud-first strategy with integrated innovations, proven to provide value while solving key business challenges.”

The Loyalty Experience Platform solution is available for digital discovery and purchase at SAP Store, the digital marketplace for solutions from SAP and its partners. SAP Store provides customers with real-time access to more than 2,000 innovative solutions from SAP as well as partner solutions that complement and extend their SAP applications, enabling digital transformation of their business.

About Annex Cloud

For more than 10 years, Annex Cloud has been the worldwide leader in technology that transforms enterprise loyalty experiences for global brands. Powered by the comprehensive, agile and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers can capture and act on zero- and first-party data to seamlessly engage, recognize, reward and add value across the entire customer journey—from awareness to purchase to retention, loyalty and advocacy. More than 125 integrations with market-leading technologies enable consistent, personalized, omnichannel experiences. The platform is SaaS-based and highly configurable, eliminating the need for costly, time-consuming development. To learn more about Annex Cloud, visit

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices.

For more information, press only:
Erin Raese,

Ready to get started?

Request a demo