Overview
Collect customer preferences in fun, interactive ways. Use this information to deliver on your personalization promise.
Challenges
Most brands are unable to leverage customer data across touch-points.
- Third-party cookie deprecation
- Siloed data
- Pushing data across ecosystem
Expected outcomes
Zero- and first-party data is more accurate and provides better insights and conversions.
- Collect unlimited attributes with consent
- More relevant offers & rewards
- Personalized customer experiences