In today’s digital age, your customers can become your best advocates through user-generated content marketing. The right user-generated content platform can help you utilize photos, videos, and other media from your customers to help your business thrive. Most consumers are happy to share a photo, give feedback or answer a few questions when provided with the right incentive. Building a UGC strategy, however, will take some effort.
In marketing, user-generated content (UGC) is any form of content such as comments, reviews, images, videos and social media posts. It is created by users of your brand who rave about your products and post the content on social media and various other review platforms.
Such content by users introduces your products and services to the people in their network. You can also share that content on your social media accounts, website and other marketing channels with your audience to boost your credibility, online visibility and ranking.
User-generated content has become one of the dominant players in the marketing world because of its successful result. A study says that UGC influences consumers’ buying decisions more than promotional emails and search engine results. Customers do not trust marketers; they trust users who share their real-life experiences. This is why brands rely on their customers to share their products rather than creating ads.
More than 90% of consumers trust brands that showcase UGC because they find it realistic and trustworthy. Others’ recommendations act as the driving force behind consumers choosing your brand over competitors.
User-generated content marketing, undoubtedly, acts as social proof to promote your brand. It improves engagement, strengthens relationships, boosts trust in your target audience, and increases sales.
Here are a few effective methods to incorporate in user content-generated marketing, which will be worth your time and effort.
Positive reviews play a key role in enhancing the credibility of your brand. Customers read reviews online before buying any product, so UGC has a high impact on their buying decisions. When customers give ratings and reviews, it improves the traffic to your website and conversion rate. You can always encourage your customers to write reviews for your brand by offering them coupons, rewards, points and gift cards.
Your customer reviews help in building your brand image and your product appears authentic to your customers.
There are numerous ways to use user-generated content marketing in your business. Another popular type of user-generated content is hashtag contests. When your audience will share content with a unique hashtag to win a prize, it will keep them engaged, boosts brand awareness and ultimately sales. The content can be anything, for example, photos and videos coupled with a particular hashtag.
You should use simple hashtags, including branded ones in your campaign to get an excellent result.
Videos garner more engagement with the possibility of going viral in user- generated content marketing. User-generated videos have increasingly become more popular as compared to official videos on YouTube. The videos offer tremendous potential for shareability, 92% of users tend to share what they have seen with others.
Users prefer and learn more from video and also it is more memorable than any other type of content. The user-generated video has the power to attract the attention of viewers as it gives full insight into your products. User-generated video marketing increases the credibility of your brand.
Is it really worth your time and effort to invest in UGC? Before you dive in or opt out, here are a few user-generated content marketing statistics to keep in mind.
Given the influence of UGC on the consumer market, not utilizing this content is simply a poor business decision. Meanwhile, collecting and incorporating content is easy with the right UGC tools, like Annex Cloud’s. Which statistics do you want representing your company?