Loyalty marketing is a popular strategy among top brands. Unfortunately, this has led to a noisy space where it is hard to grab and keep customers’ attention. When customers have so many choices of loyalty programs to participate in, keeping customers engaged on an ongoing basis and guiding them to take the actions you want is almost impossible.
What if there was a way to build a more robust loyalty strategy? One that proactively guides your customers to take the actions you need them to take and produces resilient customer relationships. Social and Behavioral Loyalty does just that. By combining a strategic solutions including Social Login, Referral Marketing , and User Generated Content with Customer Loyalty, you can encourage customers to take action and reward the activities you value the most.
Offer incentives when your customers use Social Login to register for your loyalty program. This gives you the opportunity to collect valuable social graph and demographic data and helps reduce your customers’ password fatigue.
A strong post-purchase engagement strategy is key to building resilient customer relationships. Social and Behavioral Loyalty creates the opportunity to reach out to customers and engage them in a way that makes them feel valued. Instead of sending a standard review request email, you can target customers with specific loyalty incentives designed to boost post-purchase engagement and feelings of investment towards your brand.
With Social and Behavioral Loyalty, you can develop an ongoing strategy to encourage and reward customers for referring their friends, posting pictures of your products, and writing reviews. The right incentives help to turn these actions into habits for your customers and build an advocacy engine around your brand.