Build More Resilient Customer Relationships By Guiding Customer Behavior
Loyalty marketing is a popular strategy among top brands. Unfortunately, this has led to a noisy space where it is hard to grab and keep customers’ attention. When customers have so many choices of loyalty programs to participate in, keeping customers engaged on an ongoing basis and guiding them to take the actions you want is almost impossible.
What if there was a way to build a more robust loyalty strategy? One that proactively guides your customers to take the actions you need them to take and produces resilient customer relationships. Social and Behavioral Loyalty does just that. By combining a strategic solutions including Social Login, Referral Marketing , and User Generated Content with Customer Loyalty, you can encourage customers to take action and reward the activities you value the most.
Behavioral Loyalty
Behavioral loyalty offers a solution to collect, store, and review customer behavioral data. You can easily track trends and identify opportunities to proactively incentivize customers to take action. For example, customers are frequently buying a product but aren’t returning to write a review, even with a well-timed review solicitation email. Offering loyalty points for writing a review draws customers back and significantly increases review submission rates.
Behavioral Loyalty Actions
Whether you want to proactively reward customers for taking action or just keep an eye on your customer’s behavior, you can review numerous customer data points in a single dashboard.
- Writing Reviews
- Answering Fellow Customers’ Questions
- Creating an Account
- Signing Up for Your Newsletter
- Filling out Account Profile Data
- Attending Events
- Customer Behaviors Tailored to Your Business
Social Loyalty
Quantify your social media marketing efforts by tieing revenue-based KPIs to your social media numbers. Social Loyalty helps you better understand how social media engagement is impacting your bottom line. Unearth insights such as, the lifetime value of customers who are connected through Facebook vs. customers who aren’t. And, discover what social media engagement you need to encourage to boost conversion and revenue.
Social Loyalty Actions
- Referring Friends
- Sharing Your Brand or Products with Friends
- Mentioning Your Brand on Social Media with Hashtags or @tags
- Signing in Through Your Social Login
- Connecting via Social Media
Social Loyalty offers insights into how social media marketing is impacting your bottom line. Taking action to boost that organic social engagement is the next step. Social Advocacy Management gives you the power to identify customers who are talking about you on social media, proactively reward them, and regularly nurture them to continue to build awareness across social platforms.
Social and Behavioral Loyalty in Action
Loyalty Account Creation:
Getting to Know Your Customers
Offer incentives when your customers use Social Login to register for your loyalty program. This gives you the opportunity to collect valuable social graph and demographic data and helps reduce your customers’ password fatigue.
Engaging Customers After They Purchase
A strong post-purchase engagement strategy is key to building resilient customer relationships. Social and Behavioral Loyalty creates the opportunity to reach out to customers and engage them in a way that makes them feel valued. Instead of sending a standard review request email, you can target customers with specific loyalty incentives designed to boost post-purchase engagement and feelings of investment towards your brand.
Turning Customers Into Advocates for Your Brand
With Social and Behavioral Loyalty, you can develop an ongoing strategy to encourage and reward customers for referring their friends, posting pictures of your products, and writing reviews. The right incentives help to turn these actions into habits for your customers and build an advocacy engine around your brand.
