Overview
Tap the power of your merchandising team, improve promotions and trade dollars, and create media revenue based on customer behaviors.
Challenges
Tight margins make it critical to stock and promote the right mix of products.
- Matching stock levels to preferences
- Identifying most profitable opportunities
- Meeting customers’ expectations
Expected outcomes
Loyalty data can inform promotions, pricing, new product development—even store layout.
- Improved stocking levels
- More informed, impactful promotions
- Better margins