Overview
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Tap the power of your merchandising team, improve promotions and trade dollars, and create media revenue based on customer behaviors.
Challenges
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Tight margins make it critical to stock and promote the right mix of products.
- Matching stock levels to preferences
- Identifying most profitable opportunities
- Meeting customers’ expectations
Expected outcomes
Loyalty data can inform promotions, pricing, new product development—even store layout.
- Improved stocking levels
- More informed, impactful promotions
- Better margins