Top 3 Trends in Customer Loyalty Technology

by Rachel Novosad |

Top 3 Trends in Customer Loyalty Technology

Since 2020, we have come a long way when it comes to integrating technology to amplify our business reach. The dire need to digitalize as many aspects of a customer’s journey gave birth to some brilliant technologies, enhancing customer experience and simplifying business processes.  Customer loyalty is no exception. From digital loyalty marketing platforms to custom-branded loyalty apps, mobile wallets and even artificial intelligence; customer loyalty programs of all kinds are the most accessible they’ve ever been thanks to the continuous boom in technology. We at Annex Cloud want to make sure you’re up on the latest and greatest customer loyalty technology to create true retention with your customers!

Mobile Wallets

Apple Pay, Google Pay, and Samsung Pay have taken the mobile market by storm. Their uses have expanded far beyond just your average credit card storage capabilities. These digital loyalty marketing platforms have the ability to store coupons, discounts, reward programs, travel tickets, and even loyalty cards! Thus proving that access to loyalty programs can quite easily and literally be right at your customer’s fingertips.

What was once only available on paper is now seeing seamless integration into our daily lives, made easier by the use of unique barcodes and QR codes. And, of course, the ubiquitous nature of smartphones helps a bit too.

Expert Analysis:

“Though adoption is still low, mobile wallet is expected to grow exponentially over the next several years. In fact, nearly 2.1 billion consumers worldwide will use a mobile wallet to make a payment or send money.” -Al Lalani, Co-founder and Chief Strategist of Annex Cloud

In-App Rewards

It’s no surprise that apps are the most preferred customer touchpoints even when it comes to loyalty and rewards dashboard/ leaderboard. While there are loyalty program and financial aggregators like mobile wallets, many companies also find great success through the use of their own loyalty apps.

Starbucks is one company that is by far doing this right. They built their digital loyalty marketing platform – Starbucks Rewards program right alongside their app, and any smartphone-owning Starbucks lover should definitely download it! The Starbucks Rewards app allows users to upload money or gift cards straight onto the app, which can then be used with a simple QR code scan at the register or for mobile ordering ahead of time.

Starbucks loyalty app

Each purchase earns points, which upon accumulation translates to rewards like free drinks or food. They also use push notifications to encourage customers to make purchases. Often during lull hours like early-mid afternoon, Starbucks advertises double points & BOGO offers.

For an in-app rewards program to work, customers have to use the app. The easiest way to drive adoption and downloads is with unique rewards and incentives. Once again, Starbucks does this well by offering a free beverage to all first-time users of the Starbucks Rewards app. From that they’re able to maintain customer engagement and keep them coming back for more.

Artificial Intelligence

eCommerce companies have flocked to integrating deep learning into their websites, and for good reason. One of the first to utilize deep learning was Amazon, who now controls half of all e-commerce. They used machine programming to predict output based on data input. Segments can then be created to categorize customers based on their behaviors and demographics, ultimately providing them with a more personalized shopping experience.

We often use AI to analyze the UX of websites, but we can also integrate it into your loyalty program. Companies can subsequently use this data to personalize incentives, predict future purchasing behaviors, and create a better overall digital shopping experience.

How to Implement this Tech for Loyalty

By working with Annex Cloud, you’re leveraging a unified platform that has the capability of seamlessly integrates artificial intelligence into your customer loyalty program. We work with you to identify the best integration strategy to seamlessly bring all these pieces together.

From these personalized communications, Annex Cloud collects the data, analyzes it, and segments the data accordingly. We’ll use these segments to build audience cohorts and use AI to personalize the customer experience on your site. Then we’ll be able to offer awesome, personalized incentives within your customer loyalty program! Annex Cloud additionally offers a Native Receipt Scanning, which has the ability to use AI to predict need.

Are you looking for ways to reach consumers more effectively? Do you want to create a personalized customer experience with customer loyalty and your digital loyalty marketing platforms? Annex Cloud can help you strategize and implement programs with AI capabilities! Contact us today to learn more!

[White Paper]
[White Paper]