Challenge
Standard product pictures are an obvious necessity, but they often lack relevance and context within a consumer’s life. With the growth of visual social media and blogs, customers are sharing pictures of the products they buy and similarly finding more relevant content and videos of the products they are considering purchasing. However, without a proper channel companies don’t have a way to leverage this content to increase customer satisfaction and boost conversion.
Solution
Visual Commerce creates the channels companies need to not only collect and utilize the pictures customers are taking, but also to influence the creation of this content and encourage customers to share more. Visual Commerce boosts conversion by offering trustworthy, relevant customer pictures that not only inform but have the unique ability to inspire and influence a customer’s purchase decision.
Make sure your Visual Commerce is up to par, check out out a complete list of our best practices.
Benefits
- User generated pictures are more trustworthy and relevant to potential customers and can inspire them resulting in increased conversion rates
- Flexible upload options allow your customers to share pictures easily, increasing the amount of content you have at your disposal
- Intuitive moderation and curation dashboards make it easy to collect permission to use pictures, associate pictures with their corresponding products, and syndicate content to retailers and manufacturers across your various brands
- Displaying your customers’ pictures on your website and marketing materials shows you value them, strengthens your customer relationship, and ultimately boosts long-term loyalty
Benefits
- User generated pictures are more trustworthy and relevant to potential customers and can inspire them resulting in increased conversion rates
- Flexible upload options allow your customers to share pictures easily, increasing the amount of content you have at your disposal
- Intuitive moderation and curation dashboards make it easy to collect permission to use pictures, associate pictures with their corresponding products, and syndicate content to retailers and manufacturers across your various brands
- Displaying your customers’ pictures on your website and marketing materials shows you value them, strengthens your customer relationship, and ultimately boosts long-term loyalty
Free Case Study:
"Working with Annex Cloud has been a big success and a pleasure. Their Visual Commerce implementation was quick and easy. Annex Cloud's customer success team worked directly with our system integrator to ensure that our launch was seamless. The dashboards are really easy to use and we are seeing an impressive conversion rate."
Em Weingarten, Marketing Director at Melissa & Doug