Overview
A loyalty program structure that uses tiered benefits to motivate smaller or newer customers to increase their engagement and purchase volume, supporting long-term growth.
Challenges
- Designing meaningful tiers that motivate incremental growth.
- Providing non-transactional benefits (e.g., training, priority support) that add real value.
- Transitioning customers from transactional to emotional loyalty.
Expected outcomes
- Increased customer retention and lifetime value (CLTV).
- Stronger long-term relationships with customers.
- Higher engagement as customers strive to reach higher tiers.