Overview
A loyalty strategy that drives engagement and repeat transactions without relying on traditional points, instead recognizing and rewarding desired behaviors such as social sharing, reviews, and purchases.
Challenges
- Overcoming liability concerns associated with points-based systems.
- Keeping engagement high without the tangible “currency” of points.
- Encouraging a variety of valuable actions (not just purchases).
Expected outcomes
- Increased engagement and frequency of interaction with the brand.
- Higher average transaction size.
- Enhanced brand affinity through recognition and non-monetary rewards.