Using loyalty and the data collected to personalize customers’ experiences and create emotional bonds will increase their lifetime value. In fact, Forbes reports loyalty is proven to increase CLTV by 30% or more.
Most brands have a transactional, discount-based relationship that doesn’t maximize growth.
- Low repeat purchase rate
- Infrequent purchases
- Low average order value
Loyalty members spend up to 18% more than non-members each year (Accenture).
- Increased purchase frequency
- Increased average order value
- Build lasting emotional bonds