Overview
A loyalty approach designed to encourage customers to shop across multiple departments or categories, increasing their exposure to new products and driving incremental purchases.
Challenges
- Getting customers to explore and purchase from new or less familiar departments.
- Tracking and rewarding cross-category behaviors efficiently.
- Maintaining increased engagement over time.
Expected outcomes
- Higher average order value (AOV) and purchase frequency.
- Broader customer knowledge and engagement across product lines.
- Sustained or increased sales as customers discover more of the store.