Combat rising marketing and customer acquisition costs.


Customer acquisition costs have risen 60 – 70% in the past six years.

  • Brand trust is at an all-time low
  • Most B2C companies lose 60% of their new customers annually
  • Recommendations are the highest-ranked source for new purchases

Expected outcomes

Emotional loyalty is the key driver of word-of-mouth and referrals.

  • 86% of loyal customers will recommend a brand
  • Referrals have a 30% higher conversion rate, 37% higher retention rate and 16% higher lifetime value
  • Recommendations are 50X more likely to trigger a purchase