Management Team

Al Lalani

Co-Founder and Chief Strategist

Al brings extensive experience in product management, marketing, and technology to Annex Cloud. Prior to founding Annex Cloud, he founded Immply Group, a web development agency. Before that, he led eCommerce at Teleflora where he was responsible for Product Management and Marketing for the teleflora.com, eFlorist and findaflorist.com properties. He also held senior technology roles at SaaS startups including Foodlink Online and Agribuys which offered a lot of learnings that he has been able to utilize in growing Annex Cloud. Under Al's leadership, the Annex Cloud team has grown from 2 to over 150 with people across several offices and 3 continents. Al is a frequent speaker at several trade shows including eTail and shop.org. When he’s not working, he loves spending time with his two girls and his family or just catching up on sleep.

Maciek Gorzkowski

VP of Customer Success

Maciek is a pragmatic, passionate, curious and strategic digital marketer with over 20 years agency and client-side experience including work in Warsaw, London, and the US. He has extensive experience in business development, client management, forecasting, managing and working with fortune 500 brands including P&G, British Airways, Shell, HSBC among others. Maciek is a strategic thinker with a deep understanding of digital channels and user experience. He is a business leader who embraces the challenges of a changing digital landscape and enjoys getting involved. Maciek is an experienced with entrepreneurial ventures including co-founding digital ad agency Play, navigating the complexity of a multinational global agency, JWT and being involved in late and early-stage start-ups, Machinima and Annex Cloud.

Steve Swain

VP of Business Development

Steve is responsible for driving strategic partnerships, alliances and mergers and acquisitions to accelerate growth for Annex Cloud and its customers. He works closely with partners around the world, ranging from strategic alliances to system integrators, technology partners, and agencies, to identify areas of collaboration, drive innovation and unlock shared value. Prior to his work with Annex Cloud role, Steve had an early career as a professional baseball player with the Houston Astros and Seattle Mariners for 6 seasons. He has also spent 20+ years in high tech in various leadership positions and industries including, IT Security, digital printing, manufacturing, and SaaS and has played a prominent role in IPOs, acquisitions, and mergers. Swain resides in sunny Carlsbad, CA with his wife Karen.

Federico de los Santos

Chief Information Security Officer

Federico is a leading-edge information security, privacy & trust leader bringing over 29 years of technology experience to the Annex Cloud team. He has extensive experience in research, development, design, architecture, governance, risk, management, automation, and compliance. Prior to coming to Annex Cloud, Federico was the Director of Information Security at Universal Space Network and a Principal Engineering Fellow for Information Security Compliance at the Los Angeles Air Force Base. He was also a Principal Consultant for Information Security & Privacy for numerous companies in different industries including healthcare (Kaiser Permanente), pharmaceutical (Amgen), insurance (Mercury Insurance), grocery retail (Whole Foods), and entertainment (DIRECTV & Warner Brothers). He is a passionate leader who pro-actively looks to solve information security & privacy issues to achieve overall trust, while enabling businesses to grow and flourish, achieving continuous total customer satisfaction. He has founded two startup businesses (2 patents and 5 trademarks) and participated in two additional startups, one of which was DASYm Technologies, where he wrote the software to the TeleBouncer. When he’s not working, he enjoys spending time with his fiancé, playing guitar, volunteering in the community, and playing with his dog.

Jeff Herrera

Chief Marketing Officer

Prior to joining Annex Cloud as Chief Marketing Officer, Jeff Herrera was most recently the Chief Marketing Officer and SVP, Partnerships at Guidance, an industry leading commerce services provider who specializes in Magento Commerce (now, Adobe Commerce Cloud), Episerver, Big Commerce and Shopify Plus. In addition, he has over 25 years of experience at companies like eBay Inc./Magento where he was global head of partner marketing at Magento and led joint marketing, PR and content/thought leadership campaigns with Magento’s most high profile strategic solution partners across all of the US, Europe, Latin America and Asia-Pacific. He also spent several years at Visa leading successful merchant deployment of critical strategic digital commerce initiatives such as Verified by Visa and V.me by Visa (Now, Visa Checkout). Herrera holds a master’s degree in business administration from the Paul Merage School of Business at the University of California, Irvine, and a Bachelor of Science degree in business administration from California State University, Chico.

Matt Reeves

Head of Strategic Solutions

Prior to joining Annex Cloud of course - Over 16 years experience at SAP, holding leadership positions in Development and Product/Solution Management in the product areas of Commerce Marketing, Retail, Supply Chain, Manufacturing, and Analytics. Primarily focused on customer-centric methodolgies to craft future product & partner vision, define go-to-market strategies, and manage strategic client relationships.

Narasimha Voruganti

VP of Engineering

Narasimha Voruganti is the Vice President of Engineering for Annex Cloud and is responsible for leading the research and product development, technology, and strategy behind Annex Cloud’s next-generation software. Narasimha began his engineering career over 20 years ago and brings experience in delivering software solutions across domains including Enterprise Software, Banking, Media, Real Estate and HR using traditional and SaaS models.Prior to Annex Cloud, Narasimha worked at Aditi, Bank of America, Myspace, Realtor.com, NBC Universal and Neogov. In his free time he loves spending time with family or watching cricket.