As Head of Customer Success, Jake Madrigal leads the charge in ensuring clients achieve unparalleled success with their loyalty programs. With over a decade of experience in the loyalty space and 12 years at Annex Cloud, Jake brings a deep well of expertise and a proven track record to his role. Jake has personally guided the implementation of well over 100 loyalty programs, equipping him with unmatched insight into best practices, innovative strategies, and effective loyalty tactics. He is passionate about helping customers thrive by crafting engaging experiences that foster strong connections and lasting loyalty. His dedication to delivering value and driving success makes him an invaluable partner in achieving loyalty goals.