Customer Loyalty Features

Dynamic Onsite Action Tracking

Track onsite customer activity and automatically reward customers for actions such as making online purchases, writing reviews, uploading pictures, and referring friends. With Dynamic Onsite Tracking any activity that can be tracked on your website can be turned into a rewardable loyalty action.

Customizable Rewards

We understand that different demographics of customers respond differently to rewards which is why we support a variety of loyalty incentives and rewards. Offer customers anything from coupons to products or even third-party gift cards to get them engaged with your loyalty program.

Progressive Web Apps (PWA)

Now with Progressive Web Apps (PWA) websites that look and feel like an app can be viewed offline. This means users can access all information on the website from the browser and get the experience of an app without having to actually download and install as the Loyalty Experience Platform can be enabled as PWA.

Customer Loyalty Features
Native Referral Marketing

Integrated Social Actions

With integrated social actions, you can easily incentivize and reward customers for connecting their social profiles to their loyalty accounts and automatically reward them for sharing and referring friends via social media networks. Connecting social networks to loyalty accounts allows you to tie social graph data into your loyalty reporting and helps strengthen engagement across channels.

Referral Marketing

Boost referrals and customer acquisition by making it easy for customers to earn rewards for referring friends with referral marketing integration.

Game Structure

Make your omnichannel loyalty program exciting and motivate customers to participate with game elements like badges, tiers, and levels. With gamification, you can add a sense of exclusivity and friendly competition to boost participation among your customers.

Native In-Store Support

Pre-built POS integrations and support for loyalty apps ensures your customer loyalty program is fully functional across all channels. Customers can easily earn loyalty points in-store and redeem rewards they’ve earned online and in-store

Integrated Online Checkout Redemption

Make it easy for customers to redeem their rewards. Integrated online checkout redemption allows customers to select their available rewards right at checkout and apply them as a discount on their total order. By making it easy to redeem rewards your customers continuously feel the benefits of loyalty and remain enthusiastic about participating.

Integrated Coupon System

Delivering coupons as loyalty rewards is easy. With an integrated coupon system, the Annex Cloud Incentive Engine, you can upload batches of coupon codes to be issued to members automatically when they claim their rewards.

Native In-Store Support


A successful loyalty program is one that not only provides multiple ways for customers to get rewarded, but one that also collects data, analyzes it and evolves the loyalty program to create a more engaging and personalized experience.


Badges are an effective way to represent the levels earned by a customer in a challenge.


A leaderboard can be used to highlight the rank among the customers who are members of your loyalty program.

Action Series

The action series functionality can increase engagement and offer more rewards and bonuses for every predefined series of actions.

Advanced Campaign Management

A campaign is a promotion, set up within the loyalty system based on different rules as needed for the business. Annex Cloud Campaign feature allows marketers to conveniently schedule promotions for greatest impact.

Advance Earning Rules

Loyalty programs have evolved beyond simply awarding points for purchases only. Advanced point earning rules not only provide flexibility in the loyalty system but also put brands in the driver’s seat when it comes to creating targeted experiences for their audiences.

Advanced Tier Management

Tiers are now commonly used by loyalty programs to increase customer engagement, and enable brands to offer increasingly better, even exclusive, benefits to members of higher tiers..

Advanced Points Expiration

The advanced points expiration feature grants the provision to set point expiration rules based on a rolling timeframe.

Advanced Earning Limitation Rule

As part of best practices to mitigate fraud, it is always recommended to add checks and balances on the point-earning events referred to as actions in the Annex Cloud loyalty system.

Points Moderation Report

Points Limit allows restricting the number of points earned against a single action within a given time period.

Customer Loyalty Functions

Advanced Promotional Engine

Boost loyalty program engagement and repeat purchase rate with targeted promotional campaigns. Deliver special reward offers and bonus points to customers to drive results such as boosting advocacy among your frequent purchasers or bringing lapsed customers back.

RFM Analysis Integration

Integrate recency, frequency, and monetary (RFM) data into your loyalty segmentation and reporting to better understand and segment customers. Identify target customer groups such as hero customers, customers on the brink of lapsing, and customers who have lapsed and build specific campaigns to engage them.

Comprehensive Reporting and Analytics

Gain in-depth insights into your loyalty program, better understand how your customers are engaging and learn what calls to action and incentives your customers respond to with comprehensive reporting and analytics.

Best Loyalty Program Functionality

Native ESP Integration

Native ESP integrations power your advanced promotional engine and make setting up email triggers a breeze. Triggered emails can be based on loyalty activity and can apply to all users or specific segments you have created with segmentation.

Native iOS and Android SDKs

Native customer loyalty iOS and Android SDKs make it easy to add loyalty program actions and reward information to your app.

Native Identity Services

Login credentials are a necessary component of customer loyalty and native Identity Services makes adding login easy. Add full Registration as a Service to your site.

Comprehensive A/B Testing

Rest assured you’re using the most effective calls to action and offering the most tempting rewards with comprehensive A/B testing across your loyalty program.

Best Loyalty program Functionality

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