USE CASES

Built for complex enterprises

Easily create unique loyalty experiences by region and brand using a convenient template. Include similar elements, then customize as needed for relevancy.

Explore capabilities

Increase basket size

Incent loyalty members to spend more per transaction.

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Enhance your retail media

Leverage loyalty to make data-driven decisions and personalize ads.

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Boost B2B engagement

Leverage loyalty to turn obstacles into opportunities for growth.

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Increase customer retention

Recognize and reward your high-value customers.

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Drive advocacy and acquisition

Let your best customers do the talking for you.

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Influence desired behaviors

Turn profitable actions into habits.

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Increase frequency

Give loyalty members reasons to come back more often.

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Increase CLTV

Improve your customers' total value over their entire relationship.

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Complex ecosystem

Easily handle B2C, B2B or a combination as well as a complex tech stack.

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Overview

Loyalty allows you to collect basket details, act on them and suggest additional items, incentivizing members to take additional actions.

Challenges

Consumers are scrutinizing where and how much they spend.

Inflation
Rising acquisition costs
Shrinking margins

Expected outcomes

Loyalty members spend up to 60% more per transaction.

More relevant promotions
Higher spend per order
Increased CLTV

Capabilities to use

Progressive profiling Advanced segmentation Rewards

Overview

With the boom in retail media, advertisers are demanding more. A loyalty program adds compliant zero-party data for improved audience analysis, segmentation, ad targeting and a personalized customer experience. Offering advertisers multi-channel access to your loyalty program members expands your retail media inventory.

Challenges

Building a retail media channel is a challenging and expensive proposition that requires extensive customer data, accessible inventory and attribution to sales.

Limited to transaction and first-party data
Ad inventory is primarily online
Hard to measure performance

Expected outcomes

Leverage a strong loyalty program to build a relationship with customers and deliver personalized experiences.

Collect consensual zero-party data
Loyalty data powers advanced segmentation and personalization
Offer ad inventory in email, text and social channels

Capabilities to use

Progressive profiling Advanced segmentation Surveys, quizzes, contests Reporting Social loyalty

Overview

Build personal and profitable customer relationships that drive growth.

Challenges

80% of B2B buying decisions are based on experience, only 20% on price and product.

Lack customer data and relationship
Buyers want a seamless experience across channels
Most B2B tech stacks are outdated and disjointed

Expected outcomes

Build meaningful customer relationships that create lasting bonds.

59% of loyalty members actively make repeat purchases
B2B loyalty members spend 13% more than non-participants
B2B customer retention is 27% higher among companies with a loyalty program

Capabilities to use

Progressive profiling Advanced segmentation Integrations Incentive engine Gamification

Overview

Increase customer retention by protecting and focusing on the customers that deliver the lion’s share of your revenue.

Challenges

B2C companies lose 60% of their customers annually.

Without a loyalty program, only 20% of first-time customers will make a second purchase
It’s 16X more expensive to bring a new customer up to the same level of an existing loyal customer

Expected outcomes

Proactively retain high-value members and re-engage inactive members.

Increasing customer retention by 5% can increase profits up to 75%
Existing customers buy 90% more frequently, spend 60% more per transaction and bring in 23% more total revenue

Capabilities to use

Progressive profiling Advanced segmentation Rewards Gamification

Overview

Combat rising marketing and customer acquisition costs.

Challenges

Customer acquisition costs have risen 60 – 70% in the past six years.

Brand trust is at an all-time low
Most B2C companies lose 60% of their new customers annually
Recommendations are the highest-ranked source for new purchases

Expected outcomes

Emotional loyalty is the key driver of word-of-mouth and referrals.

86% of loyal customers will recommend a brand
Referrals have a 30% higher conversion rate, 37% higher retention rate and 16% higher lifetime value
Recommendations are 50X more likely to trigger a purchase

Capabilities to use

Rewards Gamification Social loyalty Refer-a-friend Ratings & reviews

Overview

Recognize and reward profitable behaviors with loyalty.

Challenges

Most brand-to-customer relationships are purely transactional, missing opportunities to:

Reward other profitable behaviors
Collect more in-depth data and insights
Cross-sell, upsell and drive advocacy

Expected outcomes

Turn desired behaviors into habits with an attractive value exchange.

Gamification can increase sales performance by up to 60%
Combining less frequent behaviors with frequent increases the likelihood by 50%
Incentivize referrals, completing profiles and surveys, and more

Capabilities to Use

Rewards Incentive engine Surveys, quizzes, contests Gamification Refer-a-friend

Overview

Collect profile information to learn what motivates your customer, then use loyalty to personalize experiences that’ll drive additional purchases. Annex Cloud’s Loyalty Experience Platform™ allows unlimited attributes and many ways to engage customers.

Challenges

Simply offering discounts cuts margins, devalues your brand and creates customer expectations.

High early-stage churn
High acquisition costs
Shrinking margins

Expected outcomes

Knowing your customers helps you keep them coming back. And loyal customers buy 90% more.

Reduced churn
Increased repeat purchase rate
Increased CLTV

Capabilities to use

Progressive profiling Rewards

Overview

Using loyalty and the data collected to personalize customers’ experiences and create emotional bonds will increase their lifetime value. In fact, Forbes reports loyalty is proven to increase CLTV by 30% or more.

Challenges

Most brands have a transactional, discount-based relationship that doesn’t maximize growth.

Low repeat purchase rate
Infrequent purchases
Low average order value

Expected outcomes

Loyalty members spend up to 18% more than non-members each year (Accenture).

Increased purchase frequency
Increased average order value
Build lasting emotional bonds

Capabilities to use

Progressive profiling Rewards

Overview

Your business is complex. Your tech stack is extensive. Rely on a skilled team that’s built 100s of integrations and implemented more than 200 loyalty programs.