Move as fast as your market does
Your marketing team controls the program directly, so you can respond to customers in days instead of waiting for the next development cycle.
Learn about our platform →What you get here that you would have to build somewhere else
Nine plain answers to the question every evaluation comes down to. Pick any one to see what it looks like in practice.
Integrations with the systems you use — and an API and webhooks for everything else
Ready-made connections cover the tools most loyalty programs rely on. Anything unusual in your stack connects through our open API and webhooks, so member data moves both ways in real time.
What your security and IT teams will want to see
Data collected with consent, service levels agreed in writing, and privacy handled by region — all documented before the security questionnaire arrives.
Review enterprise readiness →Change platforms without switching off your program
Members keep earning and redeeming the whole way through. Your team is trained while the program is being built, so nothing depends on us once it is live.
Connect your systems
Your store, point of sale, messaging tools and data platform link up using ready-made connections — no custom integration project first.
Move your members across
Points, tiers and history come over with checks at every step, so members never lose a balance or drop a tier during the switch.
Launch with your team in control
Training happens while the program is being built, so your marketers can run and change it themselves from day one.
Keep improving after launch
New features arrive continuously and your team can start using them straight away — no upgrade project required.
Annex Cloud delivers real business results
Averages across Annex Cloud programs, comparing members with non-members.
bigger baskets from members vs. non-members
more of the buying you already earned
the compounding case for the program
What teams did once they could run it themselves
One program across seven markets, run by regional teams
Local languages, local rules and one member balance — with each market’s marketers making their own changes instead of queuing for a central team.
Purchases made anywhere became rewardable behaviour
Receipt scanning turned sales through other retailers into identified members, and gave marketing the first-party data it had been missing.
Partner loyalty rebuilt around behaviour, not spend
Training, certification and deal registration all earn, so the program rewards the partners who actually build the channel.