Overview
Increase customer retention by protecting and focusing on the customers that deliver the lion’s share of your revenue.
Challenges
B2C companies lose 60% of their customers annually.
- Without a loyalty program, only 20% of first-time customers will make a second purchase
- It’s 16X more expensive to bring a new customer up to the same level of an existing loyal customer
Expected outcomes
Proactively retain high-value members and re-engage inactive members.
- Increasing customer retention by 5% can increase profits up to 75%
- Existing customers buy 90% more frequently, spend 60% more per transaction and bring in 23% more total revenue