Consumers have had seismic shifts in their needs and behaviors, yet most industries are built for mass marketing. Use loyalty to serve up personalized experiences at every touchpoint. Execute relevant communications, promotions, rewards and offers.
Consumers don’t just expect personalization, they demand it.
- Major gap in ability and expectations
- Difficult to execute
- Siloed data
Companies that grow faster drive 40% more revenue from personalization (McKinsey & Company).
- Improve customer experience
- Increase revenue
- Improve marketing efficiency
Collect customer preferences in fun, interactive ways. Use this information to deliver on your personalization promise.
Most brands are unable to leverage customer data across touch-points.
- Third-party cookie deprecation
- Siloed data
- Pushing data across ecosystem
Zero- and first-party data is more accurate and provides better insights and conversions.
- Collect unlimited attributes with consent
- More relevant offers & rewards
- Personalized customer experiences
Engaged customers spend 250% more than transactional customers. Engage and add value between transactions in fun and meaningful ways.
Customers want more than a transactional relationship with your brand.
- Transactional relationships only
- Losing customers to competitors
- Disappointing customer experience
Engaged customers spend, share and promote your brand more.
- Add value across journey
- Increased advocacy & referrals
- Create emotional bonds
Annex Cloud delivers real business results
AVERAGE ORDER VALUE