Nu Skin Driving Customer Loyalty With SAP Marketing Cloud and Annex cloud

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Learn how Annex Cloud enables your Customers to be more loyal
to your products and brand

SAP’s Preferred Loyalty Solution


Boost customer retention, increase repeat purchase rates, and cultivate more resilient customer relationships.


Integrates with SAP Commerce and Marketing platforms.


Referral Marketing and User Generated Content solutions complement the loyalty platform by building customer advocacy and delivering valuable customer content.

Are you looking for an enterprise replacement for your SAP loyalty program?

Connect with an Annex Cloud loyalty specialist today!

Request a Call

End-to-End Loyalty Software

  • Clients
  • nu-skin
  • shaklee
  • toyota

Full online, in-store, mobile, social and behavioral loyalty capability. Engage your customers and motivate them to choose your brand no matter where they are purchasing, connecting or interacting with your brand.

Customizable loyalty actions and native Referral Marketing and User Generated Content solutions create opportunities to reward customers throughout their relationship with your brand. This builds emotional loyalty and dramatically increases customer retention rates.

SAP Marketing Resources


Want More Details?
Download our Loyalty Datasheet  


Want to See How Annex Cloud Loyalty Compares with the former (sunset) SAP Loyalty Marketing?
Download the Comparison Sheet  


Learn how SAP clients can build customer advocacy and increase customer acquisition?
Download Referral Marketing Datasheet  


Learn more about Annex Cloud's UGC Solution
Download our UGC Datasheet


SAP On-Premise Loyalty Management vs. Annex Cloud Loyalty Platform Comparison Sheet


Want to share more about Annex Cloud and how we are SAP's Premier Loyalty Solution?


Design a Loyalty Program that Meets Your Customer’s Needs

  • Customizable Rewards
  • Tailored Loyalty Actions
  • Dynamic Onsite Tracking
  • Program Management
  • Tiered Programs
  • Integrated Social Actions
  • RFM Analysis
  • Integrated Checkout Redemption
  • Comprehensive Reporting and Analytics
  • 360° Customer Profiles
  • Gift Card Management
  • Receipt Data Aggregator
  • Pre-Built POS Integrations

Learn More About Enterprise Loyalty Capability arrow

Do you want to boost retention and drive repeat purchase rates?

The SAP Preferred Loyalty Solution

A Global Solution

Full Internationalization and Localization

  • Support for Multiple Languages
  • Multi-Currency
  • Support for Multiple Domains/Brands Tied to a Single Loyalty Program

Industry Tailored Loyalty Solutions

Energy and Natural Resources

Energy and Natural Resources

Building Products


Download Our Vertical Deck

Discrete Industries

Discrete Industries


Download Our Vertical Deck

Financial Services

Financial Services



Download Our Vertical Deck

Service Industries

Service Industries



Professional Services

Sports & Entertainment


Download Our Vertical Deck

Consumer Industries

Consumer Industries

Consumer Products



Wholesale Distribution

Download Our Vertical Deck

Public Services

Public Services


Download Our Vertical Deck

Software Pricing

Software Pricing

Pricing is based on site metrics.

Software Pricing

Services Pricing

Internal Capability: How much strategic support does the client need?

Resource Availability: How much program management and marketing capability does the client’s team have?

Revenue: What is the client’s current annual revenue?

Customization: How much customization is the client looking for?

3rd Party Integration Needs: What are their integration requirements?

Internationalization: Do they need international support?

Service & Support: How much on-hand support are they looking for?

Data: How much customization do they need with regards to reporting and APIs?

Both Software and Services are charged at an annual fee - services are amortized for the length of the contract and paid annually like software as a recurring fee.

Loyalty Platform Pricing Sheet


Loyalty Cloud

  • Multi-channel Loyalty Cloud Solution
  • Customizable rules-based engine for points and benefits earning and redemption
  • Unlimited business rules, tiers and campaigns
  • Customizable rewards including coupons, gift cards, products or benefits
  • Comprehensive loyalty member targeting and segmentation engine
  • Liability Management and reporting
  • Gamification
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Standard Edition +
Social & Behavioral Loyalty

  • Track and Reward for Social Connections
  • Track and Reward for Social Mentions
  • Track and reward any customer behavior across the Commerce experience
  • Track and reward any customer behavior across any customer channel
  • Ability to create coalition type loyalty programs through tracking behaviors
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Professional Edition +
Refer a Friend

  • Comprehensive Refer a Friend Module to track referrals to any conversion action
  • Comprehensive rewards for social sharing across multiple social networks
  • Extensive Fraud Protection to prevent mis-use
  • Track and reward any customer behavior across any customer channel
  • Comprehensive referral campaign targeting and segment
Request a Quote

Available add-ons to

  • Paid Membership Loyalty
  • Receipt Data Aggregator
  • Extensive Fraud Protection to prevent mis-use
  • Influencer Management drive influencers to acquire new customers and loyalty members
  • Contests and Sweepstakes
  • Product Reviews and Ratings
  • Product Questions and Answers
  • Visual Commerce
Priced as Needed

Implementation Process & Experience Driven Strategy

  Goal Alignment

Goal alignment workshops are conducted with the senior management and relevant business teams to align on each team’s strategic objectives.


In the discovery phase the Customer Success team gains a thorough understanding of your customers, processes, marketing strategy, and industry landscape.


The Customer Success team works closely with your client to define KPIs, ownership, and map the customer ideal experience.


Once the team has established a solid foundation, they work to design a loyalty program suited to your client’s needs.


The Customer Success team delivers thorough documentation covering the program, business processes, marketing, technology, and program management.

Customer Success not just Customer Service

Dedicated Support Team

  • Dedicated Customer Success Manager
  • Dedicated Implementation Manager
  • Creative Team with Full Design Support

Ongoing Consultation

  • Monthly Meetings (or more frequent upon request)
  • Performance Reviews/QBRs
  • Post Launch and Ongoing UATs
  • Monthly (ongoing) UATs and Best Practices
Do you want to learn more about

Annex Cloud’s Customer Loyalty solution and how it compliments SAP CX solutions?

Request a Call