SAP’s Preferred Loyalty Solution
Boost customer retention, increase repeat purchase rates, and cultivate more resilient customer relationships.
Integrates with SAP Commerce and Marketing platforms.
Referral Marketing and User Generated Content solutions complement the loyalty platform by building customer advocacy and delivering valuable customer content.
Connect with an Annex Cloud loyalty specialist today!
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End-to-End Loyalty Software
Full online, in-store, mobile, social and behavioral loyalty capability. Engage your customers and motivate them to choose your brand no matter where they are purchasing, connecting or interacting with your brand.
Customizable loyalty actions and native Referral Marketing and User Generated Content solutions create opportunities to reward customers throughout their relationship with your brand. This builds emotional loyalty and dramatically increases customer retention rates.
Want More Details?
Download our Loyalty Datasheet
Want to See How Annex Cloud Loyalty Compares with the former (sunset) SAP Loyalty Marketing?
Download the Comparison Sheet
Design a Loyalty Program that Meets Your Customer’s Needs
- Customizable Rewards
- Tailored Loyalty Actions
- Dynamic Onsite Tracking
- Program Management
- Tiered Programs
- Integrated Social Actions
- RFM Analysis
- Integrated Checkout Redemption
- Comprehensive Reporting and Analytics
- 360° Customer Profiles
- Gift Card Management
- Receipt Data Aggregator
- Pre-Built POS Integrations
Learn More About Enterprise Loyalty Capability 
Want to learn how SAP clients can build customer advocacy and increase customer acquisition?
Download our Referral Marketing data sheet.
The SAP Preferred Loyalty Solution
Software Pricing
Pricing is based on site metrics.
Services Pricing
Internal Capability: How much strategic support does the client need?
Resource Availability: How much program management and marketing capability does the client’s team have?
Revenue: What is the client’s current annual revenue?
Customization: How much customization is the client looking for?
3rd Party Integration Needs: What are their integration requirements?
Internationalization: Do they need international support?
Service & Support: How much on-hand support are they looking for?
Data: How much customization do they need with regards to reporting and APIs?
Both Software and Services are charged at an annual fee - services are amortized for the length of the contract and paid annually like software as a recurring fee.
Loyalty Platform Pricing Sheet
standard
edition
Loyalty Cloud
- Multi-channel Loyalty Cloud Solution
- Customizable rules-based engine for points and benefits earning and redemption
- Unlimited business rules, tiers and campaigns
- Customizable rewards including coupons, gift cards, products or benefits
- Comprehensive loyalty member targeting and segmentation engine
- Liability Management and reporting
- Gamification
Professional
edition
Standard Edition +
Social & Behavioral Loyalty
- Track and Reward for Social Connections
- Track and Reward for Social Mentions
- Track and reward any customer behavior across the Commerce experience
- Track and reward any customer behavior across any customer channel
- Ability to create coalition type loyalty programs through tracking behaviors
Enterprise
edition
Professional Edition +
Refer a Friend
- Comprehensive Refer a Friend Module to track referrals to any conversion action
- Comprehensive rewards for social sharing across multiple social networks
- Extensive Fraud Protection to prevent mis-use
- Track and reward any customer behavior across any customer channel
- Comprehensive referral campaign targeting and segment
A-la-carte
options
Available add-ons to
packages
- Paid Membership Loyalty
- Receipt Data Aggregator
- Extensive Fraud Protection to prevent mis-use
- Influencer Management drive influencers to acquire new customers and loyalty members
- Contests and Sweepstakes
- Product Reviews and Ratings
- Product Questions and Answers
- Visual Commerce
Implementation Process
Goal Alignment
Goal alignment workshops are conducted with the senior management and relevant business teams to align on each team’s strategic objectives.
Discover
In the discovery phase the Customer Success team gains a thorough understanding of your customers, processes, marketing strategy, and industry landscape.
Define
The Customer Success team works closely with your client to define KPIs, ownership, and map the customer ideal experience.
Design
Once the team has established a solid foundation, they work to design a loyalty program suited to your client’s needs.
Deliver
The Customer Success team delivers thorough documentation covering the program, business processes, marketing, technology, and program management.
Experience Driven Strategy
Goal Alignment
Goal alignment workshops are conducted with the senior management and relevant business teams to align on each team’s strategic objectives.
Discover
In the discovery phase the Customer Success team gains a thorough understanding of your customers, processes, marketing strategy, and industry landscape.
Define
The Customer Success team works closely with your client to define KPIs, ownership, and map the customer ideal experience.
Design
Once the team has established a solid foundation, they work to design a loyalty program suited to your client’s needs.
Deliver
The Customer Success team delivers thorough documentation covering the program, business processes, marketing, technology, and program management.
Customer Success not just Customer Service
Dedicated Support Team
- Dedicated Customer Success Manager
- Dedicated Implementation Manager
- Creative Team with Full Design Support
Ongoing Consultation
- Monthly Meetings (or more frequent upon request)
- Performance Reviews/QBRs
- Post Launch and Ongoing UATs
- Monthly (ongoing) UATs and Best Practices
Annex Cloud’s Customer Loyalty solution and how it compliments SAP CX solutions?
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