Questions and Answers gives your customers the ability to instantly ask anyone from product experts to fellow consumers questions about your products. A quick response from a qualified individual increases authenticity, strengthens customer engagement, and ultimately boosts conversion at the shopping cart.
Your product pages won’t always have all the information your customers want.
When that happens, they can submit questions of their own.
After a shopper submits a question, it will be sent to whomever is best suited to answer, whether they’re a product expert or a verified customer.
A combination of auto moderation and manual moderation allows you to easily approve and disapprove both questions and answers, ensuring the content on your site is appropriate and meets your brand guidelines.
Once a question has been answered, the shopper who submitted it will be notified. The question and answer will also be published on the product page for others to see.
When a question and answer have been submitted and approved, you have the opportunity to syndicate the content across your brands or a variety of web properties in your supply chain. For example, you can have the Q & A posted on the site of a retailer of sells your products, or on the site of a manufacturer who produces products you sell.
Integrate seamlessly with your ESP to quickly engage with your Questions and Answers users. Email verified customers to answer shoppers’ questions, and notify current Q & A users as soon as their concerns have been cleared up.
Comprehensive reporting enables you to regularly monitor the impact of Questions and Answers on your bottom line and track engagement to better respond to customer needs and improve customer satisfaction.