Market Movers

Ricardas Montvila

VP Global Strategy, Mapp

Mapp’s Vice President of Global Strategy Ricardas Montvila takes a deep dive into why the huge investments marketers are making toward improving customer experience are missing the mark, what moving to an insight-led approach really means, and how even small improvements based on insights can drive big results.

Robert Haydock

CEO, Zembula

Zembula’s CEO Robert Haydock knows the ins and outs of campaign optimization and customer acquisition. In his conversation with Annex Cloud’s SVP of Revenue Erin Raese, Robert talks about how effective marketing is no longer about pre-planned segments, it’s about responding to the individual. He describes plug and play technology available today that makes it easy for organizations to individualize emails real-time, and why he’s excited to see even more impactful ways to blend messaging in the future.

Rachel Bergman

Chief Revenue Officer, Cordial

Cordial Chief Revenue Officer Rachel Bergman has spent 20+ years dedicated to growing and scaling world-class, high-growth businesses. In this candid conversation with Annex Cloud’s SVP of Revenue Erin Raese, she dives into everything you need to know about cross-channel marketing, what an omnichannel customer experience really means, how to build a more holistic marketing strategy, and how to leverage first-party data to delight customers every step of the way.

Daymion Phelps

Director HPOS Direct Retail Sales, Heartland Retail

Heartland Retails Director of HPOS Direct Retail Sales Daymion Phelps has spent most of her career in retail store automation. In this discussion, she provides valuable insights on how to gain quality, speed and accuracy to improve decision-making. Daymion also explains how to avoid what she refers to as Groundhog Day Retail and why change—particularly around POS and loyalty—should be on every retailer’s list of success strategies

George Chang

Senior Executive Analyst for Marketplace, VTEX

Al Lalani, CEO of Annex Cloud, and George Chang, Senior Executive Analyst for Marketplace at VTEX discuss ecommerce, the evolution of industry Marketplaces, and how they have become extremely agile and flexible in an effort to scale in the new environment.

Jacob Cook

CEO & Co-founder, Tadpull

Tadpull’s CEO and Co-founder Jacob Cook shares his four Cs framework for ecommerce, as well as his insights on why organizations are struggling to maximize the ROI on their digital transformation investment, why they should move from acquisition obsession to driving growth through their most valued customers, why customer-centricity is key, and why data that syncs across the entire organization is at the center of it all.

Maria Prados

VP, Global Retail & B2B, Worldpay

In this episode of Market Movers, Al Lalani, Co-Founder of Annex Cloud, and Maria Prados, VP, Global Retail & B2B, discuss the “sea of change” in the growth of ecommerce with the adoption of new customer buying behavior. They also tackle the challenges behind retaining the flood of new customers in this channel and what to expect in the future.

Arun Kumar

Senior Director - Strategic Partnerships & Alliances, Infobip

In this episode of Market Movers, Al Lalani, Co-Founder of Annex Cloud speaks with Infobip authority Arun Kumar, Senior Director - Strategic Partnerships & Alliances about some of the more key stats and data points that they saw during the rise of the Covid-19 pandemic and compare it to the changes that occurred during the market crash of 2008. Additionally, they discuss Infobip’s unique Human to Human marketing strategy and how it leads to a unified customer journey.

Ross Kramer

CEO, Listrak

In this interview, Jeff Herrera, CMO of Annex Cloud, chats with Ross Kramer, CEO of Listrak, discuss the changes that have occurred over the last 6 months, how businesses are operating differently because of the economic downturn, and some thoughts on the importance of maintaining loyal customers, especially those businesses are considered ‘non-essential.’

Michael Trapani

Senior Director of Product & Partnership Marketing, Acoustic

In this edition of Market Movers, Al Lalani, Co-Founder and Chief Strategist at Annex Cloud, chats with Michael Trapani, Senior Director of Product & Partnership Marketing at Acoustic, about the data and analytics that have come out since the COVID-19 outbreak, what this data shows in regards to the effectiveness of the various marketing campaigns and the importance of having not just one marketing budget for the upcoming year, but to have multiple plans with multiple market sensitivities in mind.

Rob Garf

VP of Strategy and Insights, Salesforce

In this interview, Al Lalani, Co-Founder and Chief Strategist at Annex Cloud sits down to chat with Rob Garf, VP of Strategy and Insights at Salesforce to discuss what Salesforce’s data has been reflecting since the COVID-19 outbreak and what predictions they have for the coming holiday season. They also discuss the turn from traditional shopping and marketing to the new digital market and what consumers will expect moving forward.

Rajesh Jain

Founder, Netcore

In this Market Movers interview, Al Lalani, Co-Founder of Annex Cloud, chats with Rajesh Jain, Founder of Netcore about changing from a push for acquisition to a retention-driven loyalty program. Rajesh offers advice to marketers on what areas should be focused on to aid in a company’s success in these unsure times. He also shares his approach to building a continually profitable machine through his “Next, Best, Rest” system.

Charles Nicholls

SVP Upscale Commerce, SAP

How has scarcity affected consumer shopping behavior? What innovations are taking place in mCommerce to meet consumer demand?

Charles Nicholls of SVP Upscale Commerce at SAP - provides time to market strategies for those brands in the midst of a digital transformation, insight into mobile commerce trends and how a re-shopping can be destructive to your business.

Charles also shares thoughts on the “shop local” trend and introduces us to the concept of B2SmallBusiness.

Jordan Knapp

Head of Market Development, Shopify Plus

For many brands or retailers, the second half of the year tends to focus around the promotional planning for the holidays. With COVID-19, it’s shifted the way we retailers, CPG, manufactures and wholesalers think about the physical store experience and shifting to an online experience.

Jeff Herrera, CMO at Annex Cloud catches up with Jordan Knapp, Head of Market Development at Shopify Plus about takeaways from the past four months and how reliability, inventory planning, and fulfillment capabilities will be key for the upcoming holiday season.

Jorge Baron

General Manager, SAP - Customer Experience, LATAM

For many Latin American countries - mobile and social media have been key to their digital roadmap. In this new market or as part of the “second wave”, many regions and countries are finding that the customer experience is key to the next phase of digital transformation.

Jorge Baron, General Manager, SAP - Customer Experience, LATAM offers insight into how COVID-19 has impacted the region and changed the way they think of the online customer experience. Jorge also offers tips for B2C and B2B brands should adapt.

Jan-Pieter (JP) Lips

Head of Unified Commerce Enablement, Adyen

Jan-Pieter (JP) Lips, Head of Unified Commerce Enablement at Adyen shares his perspective on what we can learn from digital-native brands and what brick-n-mortar retailers are doing to keep up with customer demands. shares his perspective on what we can learn from digital-native brands and what brick-n-mortar retailers are doing to keep up with customer demands.

Ryan Bartley

Co Founder & CRO, Fabric

Al Lalani, Co-Founder of Annex Cloud talks with Ryan Bartley, Co-Founder & CRO of Fabric who offers tips about investing in the right ecommerce technology but also leveraging your brick-n-mortar to provide the right experience post Covid-19.

Kathleen Kalpakoff

GVP CX Advisory at SAP Customer Experience

Kathleen Kalpakoff, GVP CX Advisory at SAP Customer Experience shares key trends that CMOs, CDOs and CCOs are incorporating as they think about "return to work" and other important technologies they would need to invest in 2021.

Customer Retention During Economic Unrest

A panel discussion featuring e-commerce experts Daniel Fertig of BigCommerce, Arthur Tschopp of Listrak, Ronald Dod of Visiture and moderated by Jeff Herrera of Annex Cloud.

DX, Loyalty and Retention

Episerver and Annex Cloud

In this virtual DX Dialog with Alexander Atzberger, CEO of Episerver, we dive deep in how companies foster loyalty by going beyond point programs. Plus, how these unprecedented times have impacted companies and how they transition to a digital-first company to help support their customers.