Loyalty Levers is a video series offering industry tips and best practices on customer loyalty strategy, customer retention initiatives and ways to engage with your customers throughout the customer lifecycle. Hear from loyalty experts, industry analysts, strategies and customers on ways in which loyalty can help elevate your digital transformation and customer engagement strategy.
Tips and advice for improving your loyalty program and how to make it experiential. This type of program includes the customer journey behaviors, which is a shift from the traditional earn and burn programs. This takes the customer beyond just a transactional experience and creates a much more engaging program overall.
Curious to know know how your loyalty program is performing? Don’t know what metrics or analytics to measure or compare to?
Al Lalani, Co-Founder of Annex Cloud and loyalty strategies, offers you the top 10 metrics to measure for your own loyalty program. Whether you've had a loyalty program for a number of years, just recently launched or are looking to launch, these metrics will offer you some great insight.
Jake Madrigal, Customer Success Director at Annex Cloud, offers strategic tips, guidance, and best practices for launching a successful loyalty program. Having launched hundreds of reward and loyalty programs, Jake breaks down the six must-dos when launching your loyalty program.
Author, Keep your Customers
In this two part series, Al Lalani, Co-Founder of Annex Cloud talks with Ali Cudby, Author of "Keep Your Customers" about the importance of customer retention and how to keep your ‘lucrative loyals’ happy.
Chief Operating Officer, Loyalty & Reward Co
An understanding of the psychology behind customer retention.
Max Savransky, Chief Operating Officer at Loyalty & Reward Co - a loyalty management consultants and blockchain loyalty specialist - breaks down the psychology and data approach to customer retention.
The discussion includes a review of the 4 psychology concepts that include operant conditioning, social identity theory, endowed progress effect, and decision affect theory.