Gamification

Badges

Badges, used strategically, can elevate your loyalty strategy and customer engagement in ways that drive desired behavior exponentially without adding discounts and costs. Some use cases to consider:

• Badges can be used as an instant gratification feature as well as unlocked as a surprise and delight offering
• Badges are an effective way to represent levels earned by a customer in a challenge
• Customers are eligible to earn multiple badges at once
• Badges can be used by customers as a form of redemption to unlock benefits as well as showcase their engagement with your brand
• Badges can be divided into groups and subgroups, like business badges or gaming badges, etc.
• Badges can be assigned for non-purchase-based activities like site login frequency, devices connected, filling out surveys, etc.
• Brands can leverage earned customer badges and feature them on their website acknowledging their achievements
• Earned customer badges empower them to earn 1.2X times more points versus a regular purchaser, fast-tracking their loyalty journey
• Badges can have an expiration date, which drives customers to cash in on the perks of the badge

Action Series

Action series are a way to engage customers in a series of short-term actions that drive engagement or purchases with your brand. An action series can work as a digital form of punch cards.

If you want to drive engagement or transactions over several weeks, institute an action series. Ask customers to complete a series of actions. In exchange, reward them with badges, bonus points, or even a reward.
Here’s how:

• Actions are set up within the Annex Cloud loyalty solution to incentivize customers for activities
• An action series group can be created within the loyalty system consisting of multiple actions
• Rules for every action within the group can be customized to fit your business and marketing needs
• Surprise and delight customers with additional promotions