Engagement is the key to a successful loyalty program. Gamification is a great way to build excitement, engagement, loyalty, and brand awareness.
Rise in Engagement
Rise in Loyalty
In Brand Awareness
BioSteel uses gamification to engage customers by using badges to connect with athletes. They use an action series to get customers to interact, purchase, and get more points and rewards.
Canadian Olympic Committee uses gamification to engage fans with their Olympic team members. Fans can engage and compete, tracking via their own leaderboard!
Chipotle rewards their customers with special badges for different interactions, content sharing and purchases. Badges are a great way to recognize customers without having to award discounts or points.
— Erin Raese, SVP, Annex Cloud
Badges, used strategically, can elevate your loyalty strategy and customer engagement in ways that drive desired behavior exponentially without adding discounts and costs. Some use cases to consider:
Keeping customers engaged means keeping your loyalty programs interesting and exciting. If you have an audience of competitors—as an example, you’re a sporting goods retailer or manufacturer—consider creating a leaderboard to provide a competitive yet fun environment.
Leaderboards provide a great way for customers to view their performance compared to others. Multiple leaderboards can be hosted on your site to feature customer performance based on purchase behavior or earned or redeemed points. Benefits include:
From a marketer’s perspective, you can create a segment in the loyalty system based on business rules, then feature this segment within the leaderboard. Annex Cloud provides API capabilities to retrieve this information to display on your website or backend system.
Action series are a way to engage customers in a series of short-term actions that drive engagement or purchases with your brand. An action series can work as a digital form of punch cards.
If you want to drive engagement or transactions over several weeks, institute an action series. Ask customers to complete a series of actions. In exchange, reward them with badges, bonus points, or even a reward.
Use our Advanced Campaign Management feature to run promotions that build engagement and make interacting with your brand fun.
Once all milestones within the campaign are completed, customers can earn a bonus badge or other bonus in the form of points, a coupon, or a reward. This increases engagement and provides instant gratification to customers for engaging with your brand