Data Management contains all the Loyalty Member first-party profile, behavioral and transactional data, as well as an intelligent segmentation engine for dynamic targeting.

data management
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Loyalty Member Profile

Provides a holistic view of all loyalty member attributes, behavioral, and transactional data in combination with predictive scoring

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Member Data Management

Collects permissions and consent, merging, unification, and aging of loyalty member data

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Segmentation

Combines RFM (recency, frequency, and monetary value) data points with customer attributes such as location, purchase type, online and in-store engagement, loyalty program actions, and advocate marketing actions to create highly targeted segments.

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