Loyalty programs are the most viable source of ethically and legally sourced customer data. Only loyalty allows you to incentivize customers to become members and take action. Annex Cloud progressively captures unique new zero- and first-party data from these actions.
Only a loyalty program can offer both an incentive and a reward for taking actions that create new member data.
Capture Deep Member Data
The Member Profile provides a holistic view of all loyalty member attributes, in combination with protective scoring.
Capture Data from Actions
Behavioral data is captured as members engage across all channels.
Capture Custom Attributes
Create and capture an unlimited number of attribute fields from profile questions, surveys and contests.
The Annex Cloud Loyalty Experience Platform™️ supports progressive profiling, capturing member data from multiple sources and creating a “Golden Profile”.
All data feeds back into the Annex Cloud Loyalty Experience Platform™️ for analysis and learning that continues the loyalty cycle through to new actions.Learn about the loyalty cycle >
Our Loyalty Engine includes a powerful member segmentation module that can be leveraged for all brand actions.
Tie members and segments to hierarchies, action rules and campaigns in the Loyalty Experience Manager.
The Communications Experience Manager is the hub between the Loyalty Experience Platform and your tech stack. This is the platform module that puts loyalty in the center of your marketing strategy, breaking down the silos through industry-leading integrations.