The world has come to a virtual standstill and the impact of an impending recession is going to be far-reaching. Given the looming economic downturn, a compelling lesson to learn is that excellent customer service is critical to your success and can greatly impact your bottom line. In order to be relevant in such uncertain times, the ability to surprise Read more…
True, there are channels, content and technology to reach out to your existing customers or potential prospects, but making an authentic and emotional connection with them has never been harder. In a booming marketplace, understanding what makes your customers tick is essential to the success of your business. According to research, 80% of companies believe they deliver superior customer experience Read more…
They say, what’s in a name? Well, when it comes to loyalty programs, the name determines what your customer thinks about your company and your loyalty program even before they sign up for it. The name of your loyalty program sets the tone for prospective shoppers and members. It shouldn’t just motivate them to join the program but also have Read more…
Ever since Amazon announced that it has touched 100 million Prime members, there has been a lot of discussion and chatter around subscription loyalty programs. Netflix also became very interesting when the officials reported 1.96 million new subscribers the very first quarter. Why do you think 100 million subscribers have raised their hands to sign up for this very successful Read more…
It is a well known fact that customers leave if they are poorly treated or if they don’t feel connected with your brand. Accenture finds that 52% of consumers substituted or stopped buying a brand due to poor customer service, resulting in roughly $1.6 trillion losses in the U.S. itself. The only way to prevent such churn is to provide Read more…
According to research, almost 68% of customers leave a company because they feel nobody cares. We all know that customer behavior is evolving with time and scoring repeat purchases means continuously coming up with products that your customers really want. But how do you know what they actually want? Through customer feedback! It’s not a growth hack, it’s what takes Read more…
What’s the most powerful indicator of your brand’s performance? Customer loyalty! It’s a vital prerequisite for the success of your business and there are no two ways about it. It’s been proven by study after study that it is far more profitable to keep your existing customers than having to attract and acquire new ones. It’s quite obvious that the Read more…
It’s very important to understand the motivation behind why customers choose a particular brand over others. Because if you get it right, not only will you sell more, you will retain your most valuable and profitable customers. Customer relationships are extremely valuable to your success. To create an ideal customer experience, understand what your existing customers and potential customers truly Read more…
Gamification is gaining traction in every industry and becoming more popular than ever before and there are numerous brands trying to capture the addictiveness of a competitive game and applying it to customer behavior. It’s a great marketing tool to prompt customers to come back for more, thus generating loyalty and brand advocacy. According to Gartner, by the end of Read more…
“Victory in marketing does not happen when you sell something, but when you cultivate advocates for your brand”: Steven Knox, Proctor and Gamble In today’s intensely competitive world, there’s nothing more important than amazing and relentless customer advocacy and support. Putting a heavy focus on customer needs, engagement and interaction are all essential elements for turning customers into loyal brand advocates. Read more…
Your brand makes a statement and should always reflect what you stand for. This is your shared purpose with your customers. The role of social and community support in connection with your brand and shared purpose with customers cannot be understated. Shared values are increasingly gaining momentum and customers are motivated to join loyalty programs that are associated with Read more…
True, there are channels, content and technology to reach out to your existing customers or potential prospects, but making an authentic and emotional connection with them has never been harder. In a booming marketplace, understanding what makes your customers tick is essential to the success of your business. According to research, 80% of companies believe they deliver superior customer experience Read more…
They say, what’s in a name? Well, when it comes to loyalty programs, the name determines what your customer thinks about your company and your loyalty program even before they sign up for it. The name of your loyalty program sets the tone for prospective shoppers and members. It shouldn’t just motivate them to join the program but also have Read more…
Ever since Amazon announced that it has touched 100 million Prime members, there has been a lot of discussion and chatter around subscription loyalty programs. Netflix also became very interesting when the officials reported 1.96 million new subscribers the very first quarter. Why do you think 100 million subscribers have raised their hands to sign up for this very successful Read more…
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