This is the third article in our series focusing on the importance of customer loyalty and retention during an economic crisis. Our first article spoke about enhancing your tactics to increase your customer retention rates, which you can read here. Our second post addressed the need for ongoing customer communication and interaction. One of the challenges facing companies during a recession Read more…
As any marketer knows, the marketing dollars have to make sense. It’s imperative that you’re spending the money you’ve been allocated in a way that brings you the greatest Return on Investment (ROI). Facebook lead ads could be the best friend you’ve been missing. Facebook lead ads, if done properly, can feel less intrusive and more inviting to the user. With Read more…
Welcome to the second part of our ongoing Customer Retention series. If you missed the first part of our series, you can read it here. Weathering through the storm market volatility is not easy. It requires making good judgment calls and trusting your team to pull together. But it also means shielding yourself through the worst parts of the downpour by Read more…
Market unrest, uncertainty, volatility for whatever reason is a call to action not inaction. This action requires a laser focus on loyalty and customer retention. In this current climate of social distancing, retaining your most loyal and profitable customers will be critical to your success. At some point, things will return to “business as usual” and you will want to Read more…
Getting detailed information regarding your leads is an important part of any business venture that relies on prospecting. That's why so many digital leaders use lead ads. For their businesses, making sure that we’re collecting email addresses and other Personal Identifying Information (PII), then using that information to keep in touch with them across all channels (with software like Social Read more…
At the end of January 2021, SAP Customer Data Cloud will be deprecating their social engagement features and services which includes Loyalty (gamification/game mechanics), Ratings and Reviews (comments) and Signals. For those clients who are currently using these products, SAP Customer Data Cloud has recommended Annex Cloud as a leader in this space. SAP Customer Data Cloud (formerly Gigya) has long Read more…
Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect. The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to search and find products. The search engines such as Bing, Yahoo or Google are still being used to some degree but Read more…
Annex Cloud recently received approval from Google and is now listed as a Product Ratings Aggregator within Google’s Product Reviews. Reviews have been a key strategy for years and now Google has created a way to syndicate website reviews and Google reviews. Why is this important? Brands, manufacturers and merchants know that potential customers are much more likely to make Read more…
Annex Cloud’s SFRA integration on SFCC allows customers to build sites faster with a full library of core site capabilities developed with industry best practices. Hundreds of out-of-the-box features include cart, checkout, homepage, product detail pages, and more. This partnership with SFCC allows brands and manufacturers to hone the digital experience, optimize their CTAs, and better retain customers. “We Read more…
Annex Cloud, SAP’s preferred global loyalty partner, continues to expand it’s advanced loyalty solutions across the SAP technical stack with a new SAP C/4HANA certification. SAP chose Annex Cloud to be the first partner to complete the SAP certification for the Marketing Cloud. This certification is significant as this will provide a faster time to market and more implementation efficiencies Read more…
As we move into 2020, it’s time to really think about your integrated marketing strategy. Do you have one? Are you utilizing every tool in the toolbox or does the idea of new tools overwhelm you, therefore you’re sticking to what has worked in the past? If you’ve simply been emailing consumers on occasion, then your business is leaving money Read more…
As any marketer knows, the marketing dollars have to make sense. It’s imperative that you’re spending the money you’ve been allocated in a way that brings you the greatest Return on Investment (ROI). Facebook lead ads could be the best friend you’ve been missing. Facebook lead ads, if done properly, can feel less intrusive and more inviting to the user. With Read more…
Welcome to the second part of our ongoing Customer Retention series. If you missed the first part of our series, you can read it here. Weathering through the storm market volatility is not easy. It requires making good judgment calls and trusting your team to pull together. But it also means shielding yourself through the worst parts of the downpour by Read more…
Market unrest, uncertainty, volatility for whatever reason is a call to action not inaction. This action requires a laser focus on loyalty and customer retention. In this current climate of social distancing, retaining your most loyal and profitable customers will be critical to your success. At some point, things will return to “business as usual” and you will want to Read more…
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