As a brand if you’re looking to increase your revenue and improve your bottom line, you need to start thinking like your customer and analyze every step of their journey with you. Customer experience (CX) consulting firm Walker declared that customer experience will overtake price and product quality as the key brand differentiator by 2020. To understand the customer journey, Read more…
Among the various challenges a brand faces, while implementing loyalty strategies, the major cause of concern is a low participation rate. A brand invests valuable resources and time to design a suitable program for its audience while incurring implementation costs but fails to reap its benefits due to low participation and engagement. In this article, we explore strategies and ideas Read more…
Most organizations around the world have an ‘Employee of the Month/Year’ award. This prestigious award recognizes exceptional service made by the employees to the organization. These awards not only give recognition to the employee but also set gold standards for other employees to perform better, in order to win the award. Rewarding high-value customers yields a similar effect as Read more…
If the Customer is King, isn’t it obvious that your business and marketing strategies must be designed keeping your customers in mind? A Deloitte report that states, “Customer-centric companies are 60% more profitable” reiterates the fact that designing a customer-centric approach is more valuable than focusing simply on profits. But what exactly is a customer-centric approach and how can you Read more…
Companies and organizations spend millions on creating marketing campaigns that are designed to build a positive brand image, a better connect with the audience and improve brand recall value. These brand-building activities may not have an immediate pay-off but their returns are more valuable than short-term gains. These strategies help to improve the brand’s value which is by far the Read more…
With Google’s decision to ban third-party cookies on their Chrome browser, many advertising, marketing and analytics companies have strung into panic. Brands are now being forced to rethink their marketing strategies and focus on more reliable forms of data collection like emphasis on first party data. This should be identified as an opportunity to alter tactics and implement creative ways Read more…
A recent report states that the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them. Another report by Code Broker found that 65% of consumers engage with less than half of the loyalty programs to which they belong. But that doesn’t say much about the effectiveness of loyalty programs because 71% of consumers say Read more…
For every valuable commodity, there are rules and regulations in place, to ensure smooth and ethical resource management and transfer practices. A code of law is imperative to ensure that the commodity is ethically sourced, stored and transferred, be it gold, oil or data. Data is among the most valuable commodities in recent times and to regulate its flow, there Read more…
Can you hear that? It’s the fundamental shift in how consumers are now buying cars. In response to the pandemic, consumers were quick to steer their car shopping online. Frost & Sullivan report that for automakers 72 percent of customer interactions are digital and dealerships are now often the last stop. Test drives are increasingly happening on YouTube. Digital interactions Read more…
Fashion brands are facing interesting times. The explosion of private-label brands and online marketplaces have made differentiation more important than ever. The phasing out of third-party cookies and fragmented customer data make it difficult to truly know customer preferences and deliver the personalized experiences today’s consumers crave. According to McKinsey, The State of Fashion 2021, fashion brands must optimize their Read more…
Grocery chains have traditionally relied heavily on blanket one-size-fits-all offers and blind circulars to incent customers with aggressive discounts. Forrester reports that 80 percent of customers want to be treated as individuals and receive communications and offers tailored to their unique preferences—and this applies just as much to the grocery industry as any other. Today’s Grocery and Supermarket shoppers expect Read more…
Among the various challenges a brand faces, while implementing loyalty strategies, the major cause of concern is a low participation rate. A brand invests valuable resources and time to design a suitable program for its audience while incurring implementation costs but fails to reap its benefits due to low participation and engagement. In this article, we explore strategies and ideas Read more…
Most organizations around the world have an ‘Employee of the Month/Year’ award. This prestigious award recognizes exceptional service made by the employees to the organization. These awards not only give recognition to the employee but also set gold standards for other employees to perform better, in order to win the award. Rewarding high-value customers yields a similar effect as Read more…
If the Customer is King, isn’t it obvious that your business and marketing strategies must be designed keeping your customers in mind? A Deloitte report that states, “Customer-centric companies are 60% more profitable” reiterates the fact that designing a customer-centric approach is more valuable than focusing simply on profits. But what exactly is a customer-centric approach and how can you Read more…
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