As a brand if you’re looking to increase your revenue and improve your bottom line, you need to start thinking like your customer and analyze every step of their journey with you. Customer experience (CX) consulting firm Walker declared that customer experience will overtake price and product quality as the key brand differentiator by 2020. To understand the customer journey, Read more…
Loyalty programs have been around for decades, and at some point, one might start to question their relevancy and impact. Have they become redundant and ineffective after all this time? Let’s look at some facts and figures to better understand brand loyalty and its relevancy in today’s world. · The Pareto Principle shows 80% of your profits come from just Read more…
Have you ever changed your broadband or telecom service provider because of the lousy services they offered? or Have you avoided a spa or restaurant that was poorly managed and had unprofessional staff? The answer to both these questions is most likely – Yes! According to Microsoft, “90% of Americans use customer service as a factor in deciding whether or Read more…
Customer Loyalty Cards are a powerful marketing tool that influences customers to keep returning to your business. In return for their loyalty and dedication, the customer is rewarded with special offers, points and discounts, that help them engage even more deeply with the brand or business and promote additional purchases. Regardless of increasing competition and ever changing external situations, Customer Loyalty Read more…
Imagine spending thousands on marketing campaigns and strategies to acquire new customers every year…and then routinely losing these customers to competitors or a new trending product in the market! Each year, companies across various sectors allot a whopping figure solely for customer acquisition. But to make the most of this investment, a company must have an effective customer retention strategy Read more…
Let me Google it! Let’s Skype! Just Uber it! Ever wondered why some brands become iconic and start to represent the category of product or service they deliver holistically? This iconic stature is a result of unique concepts, excellent product quality, and a top-of-the-line customer experience. Enhancing customer experience has therefore become a top priority for global brands and Read more…
A referral program is a well planned, strategic way of involving loyal customers into brand advocacy, by rewarding every customer through incentives like discounts, subscriptions who makes a referral. Also known as the “Word Of Mouth” marketing, successful referral program help building a positive brand image and help promote trust-based marketing. A study shows 9 out of 10 customers trust Read more…
Trust is the central principle of all human relationships and even transactions; this is why brands always seek to build a relationship with their customer based upon the fundamentals of trust. Every marketing strategy and brand loyalty program is designed to build faith. It is also the primary reason for the success of referral marketing. Referral marketing leverages the power Read more…
Brand loyalty, customer loyalty, and loyalty programs are commonly mentioned terms in modern-day marketing. Loyalty programs, overall, are based on incentive theory, which suggests that behavior is motivated by a desire for reinforcement or incentives. The psychological effect loyalty and reward programs have on customers is one of the prime reasons these remain valid and thriving in businesses. From copper Read more…
Everything a brand and its marketing machine does, ultimately, is to entice and impress the customer. Understandably, customer acquisition is the prime focus of many companies and brands globally. Only when you have acquired customers can you invest in customer retention strategies that help you to foster brand advocates in the long run. Increasing your customer base is a Read more…
In a fast-changing world, where customers are exposed to numerous brands and products each day, surviving and thriving in this competitive era has become a bigger challenge. While customer acquisition may help with business expansion, loyal customers will help the brand sail through the sea of rivals and create a distinct identity of the brand in the market. What Exactly Read more…
Loyalty programs have been around for decades, and at some point, one might start to question their relevancy and impact. Have they become redundant and ineffective after all this time? Let’s look at some facts and figures to better understand brand loyalty and its relevancy in today’s world. · The Pareto Principle shows 80% of your profits come from just Read more…
Have you ever changed your broadband or telecom service provider because of the lousy services they offered? or Have you avoided a spa or restaurant that was poorly managed and had unprofessional staff? The answer to both these questions is most likely – Yes! According to Microsoft, “90% of Americans use customer service as a factor in deciding whether or Read more…
Customer Loyalty Cards are a powerful marketing tool that influences customers to keep returning to your business. In return for their loyalty and dedication, the customer is rewarded with special offers, points and discounts, that help them engage even more deeply with the brand or business and promote additional purchases. Regardless of increasing competition and ever changing external situations, Customer Loyalty Read more…
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