Recent Posts

Loyalty Designed for Authentic and Brand Driven Experience Commerce with insights from e.l.f. Cosmetics

Last week Annex Cloud traveled to Palm Springs, CA for the 2019 Glossy Beauty x Wellness Summit. Our CMO, Jeff Herrera and the VP of Digital at e.l.f. Cosmetics, Ekta Chopra, sat down for a fireside to discuss how e.l.f. Cosmetics’ Beauty Squad loyalty program was creating massive success for them.  Key Insights:  “When Target specifically spoke of what they did wrong with Read more…

Annex Cloud wins Best in Class in Technology at 2019 Customer Expo

Technology is one of the cornerstones of any successful SaaS program. How companies build, architecture, and design their overall program decide how successful it is in solving their client’s issues. Here at Annex Cloud, we put a lot of resources behind developing, designing, and implementing our industry leading customer marketing and loyalty solutions. That’s why we’re so excited to announce that Read more…

How Conversion Optimization Builds Long-Term Customer Loyalty with The Good

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a huge mistake. The point of conversion should be looked at as the start of a long-term relationship with the customer. Immediately after a purchase is when the customer is Read more…

Industry Analyst, Gartner, Features Annex Cloud in 2019 Cool Vendor Report for Loyalty Management

Annex Cloud continues to advance Loyalty Cloud, User Generated Content (UGC) and Referral Marketing in both B2B and B2C arenas. In June of this year, Annex Cloud was awarded a 2019 Loyalty360 Platinum Award with Sugarfina for Customer Experience Strategy and successfully launched Native Receipt Scanning with e.l.f. Cosmetics at its inaugural Lunch and Loyalty event at IRCE 2019. Earlier Read more…

Annex Cloud Recognized in Customer Loyalty Shortlist by Constellation Research

Annex Cloud was recently recognized by Constellation Research as part of their published Shortlist of Customer Loyalty providers. Their shortlist “presents vendors in different categories of the market relevant to early adopters.” As part of their criteria, “Successful customer loyalty programs advance the relationship between an organization and its customers beyond the elementary transactional relationships concerned with pricing and convenience.” Read more…

How Overstock Found Customer Loyalty Success

Patrick Byrne originally launched Overstock in 1999 to sell excess inventory from failed eCommerce businesses at deep discounts. Today overstock features both excess stock as well as exclusive items manufactured for Overstock. Overstock has made a name for itself in the eCommerce market and it is considered a competitor to giant amazon, especially when it comes to home goods. It’s Read more…

Social Commerce: the Future of eComm & Customer Loyalty

  It’s 2019 and social media is evolving way beyond social purposes alone. Platforms like Facebook and Instagram have taken giant strides toward implementing a seamless eCommerce experience into its functionalities. From discovery to conversion, commerce can now be facilitated from your favorite social media channels, across devices and countless supportive apps. Social media and other digital platforms have entirely Read more…

Annex Cloud Integrates Storefront Reference Architecture (SFRA) on Salesforce Commerce Cloud (SFCC)

  Annex Cloud’s SFRA integration on SFCC allows customers to build sites faster with a full library of core site capabilities developed with industry best practices. Hundreds of out-of-the-box features include cart, checkout, homepage, product detail pages, and more. This partnership with SFCC allows brands and manufacturers to hone the digital experience, optimize their CTAs, and better retain customers. “We Read more…