Recent Posts

10 Benefits of Implementing a Customer Loyalty Program

Loyalty programs have been given new recognition in recent years for several reasons. First, because loyalty programs have a variety of benefits for companies, but also because they have become an expected part of the consumer experience. In today’s market, simply having a traditional loyalty program is not enough. In fact, a 2015 survey found that 42% of Americans will Read more…

Referral Marketing Best Practices: Addressing Customers’ Pain Points

In an age where consumers are often unwilling to trust traditional advertising, referrals have become the cornerstone of marketing strategy. Companies that set up referral programs report higher conversion rates because customers who are referred by a friend often become loyal customers themselves. However, most brand and retail referral programs are still not utilizing their referral campaigns and referral marketing Read more…

How Personalization Can Boost Your Loyalty Program

More and more companies today are appreciating the value of customer loyalty programs. Unfortunately, in the modern marketplace, simply having a program that rewards for purchases is not enough. Instead, an effective loyalty program should be capable of being personalized to fit consumer needs and wants. Over 50% of U.S. consumers enjoy receiving personalized communications from retailers, with the younger demographic Read more…

Retention Marketing Campaigns: How Murad Built Customer Loyalty and Advocacy

While previous company growth models have focused almost exclusively on expansion, research shows that customer retention also plays a major role in company success. For instance, 65% of a given company’s business comes from returning customers and 80% comes from the top 20% of loyal customers. In light of such research, many businesses launched retention marketing campaigns to help encourage Read more…

How to Motivate Customers to Contribute User Generated Content

User generated content—photos, videos, written submissions, and other media generated by consumers—is quickly growing in popularity as a marketing tool. In fact, according to research, 86% of businesses utilize user generated content software as part of their marketing efforts. Brands can use this content, including visual commerce, ratings & reviews, and question & answer sections, across their website, social media, emails, Read more…

Customer Loyalty and Referral Marketing Programs for Direct Sales Companies: Getting the Most Out of Your Personas

Direct sales companies are quickly becoming a major player in the marketing world. In addition to generating billions of dollars in revenue, these businesses are gaining around five thousand new customers daily. Despite their success, direct sales companies can still benefit from optimizing their customer loyalty programs and referral marketing programs. The Challenge The modern consumer expects brands to show Read more…

15 Ways to Convert Your Loyal Customers into Brand Ambassadors

While customer loyalty has become a major strategy for consumer retention, it can also play a central part of brand growth. Utilizing strategies that reward customers for loyalty actions such as referral marketing and user-generated content (UGC) in addition to purchases can help ensure that your brand thrives. After all, who better to recommend your brand to their friends than Read more…

Why Customers Abandon Loyalty Programs and How To Prevent It

Loyalty programs have gradually been gaining recognition in the market. While brands were once purely focused on acquisition, marketers are slowly realizing that loyalty programs are just as important. In fact, in 2017, 75% of brands indicated that they plan to increase their loyalty program budget. In the modern, e-commerce driven world, loyalty programs are not only appreciated but expected. Read more…

5 Essential Benefits of Questions & Answers Platforms

In the age of remote consumerism, marketers have had to reshape their strategies in order to appeal to their customers. One such strategy is the renewed emphasis on a questions and answers platform. A Q&A platform can be composed entirely of questions from your customers, commonly asked questions, or a mixture thereof. The goal is to allow consumers to voice Read more…