What Does First-party Data Have Over Third-party?

With third-party cookies going away, first-party data, the data you collect through your loyalty program, is your golden ticket to successful acquisition and retention.  Here are some ways first-party data helps you deliver the experience your customers’ desire:  Increased Relevance – First-party data takes the guesswork out of determining who your audience is since it’s collected directly from their behaviors Read more…

Why Customer Loyalty is at the heart of Winning Marketing Strategies

The mantra to staying ahead of the competition and gaining traction in an overly saturated market is- Customer is King! All marketing gurus harp on the importance of keeping customers happy in order to increase customer loyalty. Customer loyalty is the new currency, more valuable than dollars and pounds. Loyal customers dictate your brand value, market standing and brand credibility, Read more…

Grow your Business Substantially with an Effective UGC platform

UGC or User Generated Content marketing, is one of the most authentic, reliable and effective marketing strategies and entails content types like photos, reviews, or even Q&A. Choosing the right user-generated content platform can be the key to business success. A UGC platform can also be understood as a Software-as-a-service(Saas) product that helps aggregate & publish reliable, authentic & inspiring Read more…

How Referral Reward Programs Can Drive Engagement and Foster Growth

If you are unclear about the scope and success rate of referral programs, here’s a fun fact – 88% of Americans say they would prefer to be incentivized or rewarded for sharing their product recommendations on their social media as well as to their family and friends. Purchase decisions are based on many factors, such as product quality, service, and Read more…

Loyalty Solutions and their Impact on Businesses

What do Reebok, Starbucks, and IKEA have in common? All are leading players in their respective industries, and each has a strong brand following. That powerful brand loyalty distinguishes them and puts them way ahead of their competition, giving the brand an almost cultlike status in some markets. Thanks to their highly efficient loyalty solutions, these companies have been successful Read more…

Omnichannel Customer Experience – Vantage Point for Holistic Engagement

Two decades ago, it was much easier to communicate and connect with your audience. The mediums were more limited, so the message was seldom lost. Twenty years later, the audience, the competition, and communication channels have been multiplied. It has become increasingly difficult to deliver relevant information to your target audience, plus a higher probability of the message getting lost Read more…

Revolutionizing Segmentation: Individualization Using RFM to Step Up Further

In today’s fast-changing world, marketers need to re-evaluate how to reach out to and engage their audiences. They can do this through a customer loyalty program. Not only with the program help to engage their audience, but it will allow organizations to collect a wealth of zero and first-party data. This data can then lead the marketers and organization as Read more…

Understanding Customer Loyalty and Strategies to Reinforce It

During one of our conversations, a friend of mine insisted I switch my brand of toothpaste to hers. Her reasoning was simply that it was better and she had been using it for years. I questioned her about the product’s quality and whether she had any hard facts that prove it was better than the one I am currently using, Read more…

Why Is Visual Content Marketing Imperative For Your Business

Visual content marketing is the process of creating content for a specific target audience that is visually appealing to them and intends to convert them into buying customers. Researches show that social media posts with visuals had 2.3 times more engagement compared to posts without visuals. Some common forms of visual content are images, videos, charts, infographics, and slide decks. Read more…

Strategic Advantages and a Playbook to Improve Customer Retention

  Imagine collecting seashells from the shore, putting them in your beach bag, then returning home to find the bag was torn, and you were left with nothing! As a company, if you have faced a similar predicament of securing new customers through expensive marketing strategies and failing to retain them, you’ve wasted important time and resources to obtain new Read more…