Recent Posts

Annex Cloud Announces Partnership With Klaviyo To Boost Email Marketing Campaigns Using Rich Loyalty Data

A leading customer loyalty and experience solutions company, Annex Cloud has announced its strategic partnership with leading email service provider Klaviyo. Annex Cloud integration with Klaviyo ESP will help brands to create & deliver rich and more powerful e-mail marketing communication to significantly boost customer engagement, sales and conversions. With infusion of rich, first party customer loyalty data into email Read more…

A Comprehensive Guide To Insurance Loyalty Programs

Several critical challenges prevent insurance companies from effectively retaining their customers and reducing churn. Insurance loyalty programs bear the potential to help insurance companies gain the competitive advantage in an extremely competitive marketplace. Let’s explore in detail how modern insurance companies can overcome their challenges and boost customer retention with help of insurance loyalty programs. What is An Insurance Loyalty Read more…

5 Top Examples of a Well-Designed Cruise Loyalty Program

A cruise loyalty program helps cruise industry companies to engage & retain their loyal customers via special enticing offers like special pricing, specialty dining, VIP lounge access, complimentary drinks and lots more. Let’s explore some of the best cruise loyalty programs to understand what makes them so enticing for the customers to consequently drive revenue for the cruise liner companies. Read more…

Annex Cloud Announces Strategic Partnership With Microsoft to Boost Customer Retention Capabilities For Microsoft Dynamics 365 Customers

A leading customer loyalty and experience solutions provider firm, Annex Cloud has announced its partnership with the reputed IT services company Microsoft. The integration between Annex Cloud and Microsoft is all set to help global clients to introduce & manage loyalty via their existing Microsoft Dynamics 365 business applications, predominantly comprising Marketing Automation, Commerce and CRM. Microsoft customers already leveraging Read more…

Looking to Reduce Churn? Know How Client Retention Works

Companies with high-quality products, top-notch service, and personalized user experiences don't just attract new clients, they retain their existing clients. Most loyal clients don't just buy one product or use a company's service once, they will come back time and time again. As a result, client retention increases the lifetime benefit of a company and increases profits. How Retention Supports a Read more…

Customer Service Statistics You Ought To Know

Customer experience is a key element to how your brand is perceived and drives customer loyalty. Surveys indicate that customers are likely to spend more money with companies that have great customer service. In today’s competitive marketplace, customers can easily turn to another company when one does not meet their expectations.  What Is Customer Service?  We first need to understand what customer Read more…

Annex Cloud Announces Strategic Partnership With Spryker

Leading customer loyalty and experience solutions company, Annex Cloud, has announced a strategic partnership with Spryker, a fast-growing e-commerce platform. Spryker offers an agile & innovative solution enabling B2B, B2C & marketplace businesses to scale in a dynamic & highly competitive market. Organizations already leveraging the Spryker platform can now easily integrate customer loyalty strategies that further enhance the customer Read more…

Customer Loyalty Cards Encourage Customers to Return Back

Visit any coffee shop or a book store, and they will offer you customer loyalty cards at the checkout as a souvenir gift. They label it as a token of appreciation for visiting the store or chain, of course, but they are a very important piece of the puzzle in the marketing strategy. Your wallet may be overflowing with a Read more…

Annex Cloud Partners with Infobip to Drive Enhanced Loyalty Via Personalized Customer Communication

Annex Cloud, a reputed customer loyalty solutions provider, has announced its strategic partnership with Infobip – a leading Cloud-based communications platform provider company. Infobip provides rich communication channels for brands to facilitate seamless, more relevant customer communication, and ultimately drive better retention. The strategic partnership between the two firms is well poised to reinforce customer relationships and considerably enhance customer Read more…

Turn Your Customers into Advocates with Consumer Generated Marketing

The main aim of businesses is to cater to the demands of the consumers by using cutting edge technology in today's world. The markets have always been consumer-oriented. However, in the forever-changing marketing landscape, companies are using technology and the latest tools to market their brand effectively. Among many such marketing strategies, consumer-generated marketing has proved to be the most Read more…