Recent Posts

Telecommunication Loyalty Programs – A Proven Approach for Customer Retention

The tremendous changes and growth in the telecommunications industry have created new opportunities for providers and a battlefield for keeping customers. An increasingly competitive environment has arisen with the emergence of new networks. The ever-changing demands and preferences of customers have shifted the focus of providers towards building customer loyalty. To compete in this new environment, providers are launching telecommunication Read more…

Know the Best Travel and Hospitality Loyalty Programs to Drive More Referrals

The hospitality sector is a highly competitive market, which creates challenges for hoteliers in gaining customer loyalty. As travel and hospitality loyalty programs can prove to be a key driver in retaining customers and gaining patronage and loyalty, businesses should launch a robust loyalty program to target consumers in unique ways and offer more personalized experiences. Boosting customer loyalty and Read more…

Leverage Education Loyalty Programs to Boost Students’ Engagement

Customer loyalty has evolved onto digital platforms and allows businesses in all sectors to engage with their customers in multiple, innovative ways. The loyalty programs have taken companies by storm as they encourage (and incentivize) specific behavior from customers. A robust education loyalty program motivates students throughout their journey while fulfilling the institution’s ultimate goal. According toNielsen study, 84% of Read more…

Top 5 Health and Wellness Loyalty Programs You Should Know

The more positively and effectively a business engages with its customers, the more referral companies receive. This is the case in the healthcare sector too. A successfully devised and personalized level of engagement is much more likely to garner patient loyalty. The need to improve patient loyalty increases since patients can move to another hospital when they are not satisfied Read more…

Annex Cloud Partners with Listrak to Elevate Customers’ Experience by Leveraging Robust Loyalty Data and More Powerful Digital Marketing Automation

Annex Cloud, a leading customer loyalty and experience solutions firm has announced its partnership with Listrak, a reputed digital marketing automation platform provider company. The integration empowers global brands to foster deeper, more meaningful relationships that increase engagement, revenue, and loyalty. Integrating Annex Cloud’s Loyalty Experience Manager™ with Listrak’s Marketing Automation Cloud will enable brands to better understand their loyal Read more…

Restaurant Loyalty: Turn Guests into Fans

When you think of restaurant loyalty, what comes to mind? The card you’d carry in your wallet. You’d pull it out each time you bought a sub, waiting for the card to fill up, for the reward of a free lunch.  Probably not. Today some of the best loyalty programs are being run by restaurants. When asked about “your” favorite Read more…

Annex Cloud Continues to Transform to Exceed Client Needs. Learn about the Latest Developments to Loyalty Experience Manager.

With the launch of Loyalty Experience Manager™, we are constantly adding enhancements to our solution to continue to exceed our clients’ needs and their customers’ expectations. Take a quick look at what’s new with the Loyalty Experience Manager.  RFM Dashboard V3: We have released the Recency Frequency Monetary value dashboard in V3.  Enhancement to Leaderboard suite of APIs: With this new API, we Read more…

The New Look of Loyalty, Making Loyalty Easy for B2B & B2C Growth

For years, I’ve heard marketers tell me – “Loyalty is hard.” “Loyalty takes time”. “Loyalty is too expensive”. “Loyalty is too difficult to get approved by my CFO”.  For years, loyalty has been anything but “easy”. Now it can be. & Now it should be. Organizations need to be using loyalty concepts and loyalty technology in order to deliver on Read more…

3 Customer Loyalty Predictions for 2021

Priority shift within organizations There are many changing forces in the world today. Across the globe, people are changing behaviors. Many are being more astute when it comes to being financially responsible. Many are focusing on doing good for others and the planet.  These new mindsets are changing the way people make purchase decisions. These mindsets apply to both, us Read more…

Your Customers Priorities Are Changing, Are your Customer Experience Strategies keeping up?

News flash. Consumer behaviors have changed!  The obvious, being locked down consumers have turned apps and eCommerce to survive.  Organizations have met this by creating new websites, new apps, new services: curbside pick up and delivery.  But have you considered the other ways people are changing their purchase behaviors and priorities? Do you understand these changes? And, more importantly, have Read more…