Recent Posts

5 Best Advocate Marketing Practices to Build Customer Advocacy with Loyalty

Following the best advocate marketing practices powered by a robust advocacy marketing strategy can help you to transform your loyal customers into your brand advocates. While positive customer review is extremely critical for a brand’s success, the key to increased customer lifetime value and acquiring new customers lies in taking proactive measures to turn your optimally satisfied customers into your Read more…

Hotel Loyalty Program Is Proven to Grow Your Hotel Business by 50%

When American Airlines launched its rewards program (AAdvantage) in the early 1980s, it gave rise to rampant loyalty programs in the hospitality industry, including the hotel industry. Since then, the hotel loyalty program has seen a meteoric rise because of its mammoth returns. But fast forward 2020, and the world saw lockdowns on an unprecedented scale. The direct casualty of Read more…

7 Common Mistakes Leading to Creation of Unsuccessful Loyalty Programs

Despite having the best strategic planning in place, when your customer loyalty program does not produce the expected results in terms of revenue growth and profitability, it is bound to be tagged as a failure. Unsuccessful loyalty programs indeed take a toll on all the hard work and pain you had dedicated in launching the rewards loyalty program over a Read more…

How to Launch a Reward Loyalty Program With Right Efforts?

The incredible potential of a customer reward loyalty program in boosting customer retention capabilities and enhancing overall customer lifetime value makes it perfect for implementation in your business. However, launching your own customer loyalty program demands a massive effort in different areas right from program concept generation, educating the customer, to loyalty program performance tracking and much more. Without a solid Read more…

Top 5 Strategies & Benefits of Tiered Loyalty Program

Providing a definitive edge over the benefits typical customer loyalty programs bring along, a tiered loyalty program is focused at leveraging the potential of behavioral science to boost customer loyalty and brand value. Tier-based loyalty programs tempt customers to alter their spending patterns by offering them the opportunity to become a part of a special group that includes other customers. Read more…

Launching a Loyalty Program and Measuring its Success

There is no argument over this – Acquiring customers is good, but retaining customers is better. A popular statistic says increasing customer retention by 5% can boost profits by up to 90%. This little piece of statistic has shifted the focus of the brands on retaining existing customers. The Pareto principle is applicable everywhere, and your most loyal customers can Read more…

Importance of Airline Loyalty Programs in a Post-COVID World

In the year 2020, air travel seems to be among the worst affected businesses in the global pandemic. Many experts say that GDP can be correlated with the performance of the aviation industry. It is evident from the fact that the global economy has shrunk -4.9% to -5.2%. The logic is straightforward: people fly more when they have more money. Read more…

Beauty Rewards Program Is an Ideal Fit for Loyalty

As per a report by Edited, the global beauty industry is valued at $532 billion and counting. Since the bulk of the consumers are millennials, the beauty industry has got the enormous potential for a phenomenal rise. Many companies today are looking at the beauty industry to leverage the potential by designing the beauty rewards program. Collaborating with the Beauty Read more…

Customer Journey Mapping Drives Loyalty

The customer journey does not end at the bottom of the sales funnel. Technically, the job of the sales team ends once the customer is converted. But building customer loyalty is way beyond that. Nurturing and converting the lead takes a fair amount of time. It requires a herculean effort to turn the customer into a loyal one. A loyal Read more…

To Get Loyalty Right, You Need the Right Partner

Companies who see the value of retaining their most valuable and profitable customers double down on loyalty.  Why?  According to reports, only 3% of new visitors come back again to purchase, this is alarming considering you spend so much acquiring them in the first place. Investing in customer retention simply pays off.  Customer loyalty is a proven method to grow Read more…