As consumers become more fickle and have more brands to choose from, customer engagement and retention have become more challenging than ever. Guiding your customers’ behavior from start to finish – and minimizing the risk of losing them at each step of the journey – is complex yet crucial. After all, a mere 5% growth in retention can increase a Read more…
In today’s competitive market, retaining customers has become an absolute priority for success. At Annex Cloud, we know there are several ways to create great customer retention programs, and that the best program for your business must integrate well with the scope and image of your brand. Here are a few customer retention programs examples from some of our leading Read more…
The most effective loyalty marketing programs offer fun, easy to understand and desirable rewards systems that help incentivize customers to shop, as well as to become advocates for your brand. So are loyalty programs really worth the effort? Here are just a few recent statistics that show robust loyalty program effectiveness: 1. People are interested During a poll conducted Read more…
Customer reviews can make a significant impact on your business, with an impressive 63% of customers stating that they’re more likely to buy from a site that features reviews than one that doesn’t. Displaying ratings & reviews on your website and in promotional materials will also make your marketing more informative and credible. You can feature customer feedback in your Read more…
In the world of retail and e-commerce, brand awareness and driving traffic to your store or website is only half the battle. Once you’ve caught the attention of potential customers, you have to think about how to increase conversion rates. Here are 21 tips for turning casual prospects into actual paying customers. Keep forms simple. Having contact forms on your Read more…
Even businesses that have already experienced considerable success tend to devote more effort to attracting new customers than retaining current ones. However, this strategy is misguided. Developing sound customer retention techniques is a much better investment. Existing customers are the foundation of your customer base and the key to your continued success. What the Numbers Say About the Importance of Read more…
In order to choose the best loyalty program software for your brand, you should consider the needs of your business as well as the wants and needs of your customers. Your choice needs to combine the two. What are the key factors that need to be considered before you choose loyalty software? The Importance of Retaining Regular Customers Once a Read more…
Congratulations on embracing referral marketing for retail. By implementing a referral marketing program, you are already leveraging one of the best ways to maximize your profits per customer. Marketing to customers who are already loyal is much better for the bottom line than constantly courting new customers. Referrals are as close as you can get to instantly loyal new customers. Read more…
Online product reviews have become an essential part of doing business for retailers and e-commerce companies. Simply having a product review platform connected to your site is better than not having one, but that’s just the beginning. Product reviews are only beneficial to customers and to the company itself if people fill them out honestly and in substantial numbers. Anyone Read more…
Some of you may remember the “McDonald’s Menu Song” promotion of the 80s. Customers would receive a vinyl record containing the eponymous song, at the end of which was a message about whether they had won a prize. Of course, rewards for customer loyalty are older than that. In A Christmas Story, Ralphie saved up enough Ovaltine proofs of purchase Read more…
Simply increasing traffic to your website or store is becoming an outdated retail marketing strategy. In 2018, you wouldn’t save up for an iPhone 3 or create a MySpace page, so likewise, you want a marketing goal that is relevant to the current market. Customer retention is more important than ever and can make a massive impact on your business. Read more…
In today’s competitive market, retaining customers has become an absolute priority for success. At Annex Cloud, we know there are several ways to create great customer retention programs, and that the best program for your business must integrate well with the scope and image of your brand. Here are a few customer retention programs examples from some of our leading Read more…
The most effective loyalty marketing programs offer fun, easy to understand and desirable rewards systems that help incentivize customers to shop, as well as to become advocates for your brand. So are loyalty programs really worth the effort? Here are just a few recent statistics that show robust loyalty program effectiveness: 1. People are interested During a poll conducted Read more…
Even businesses that have already experienced considerable success tend to devote more effort to attracting new customers than retaining current ones. However, this strategy is misguided. Developing sound customer retention techniques is a much better investment. Existing customers are the foundation of your customer base and the key to your continued success. What the Numbers Say About the Importance of Read more…
There’s no doubt about it: we live in a visual, digital culture that is passionate about consuming images, videos, and art. Here’s what you need to know about visual commerce – and why you should be harnessing its power – if you want your brand to succeed in today’s marketplace. What is Visual Commerce? Visual commerce is any image-based technique Read more…
This week, thousands converged on Las Vegas to talk shop at Shoptalk, the world’s largest conference for retail and ecommerce innovation. Annex Cloud was in attendance, sharing our insights, meeting with customers, and learning from brilliant presentations and panels highlighting the future of retail and ecommerce. As told through attendees’ tweets, here are 19 of our favorite takeaways from Shoptalk Read more…
With the constant waxing and waning of market and technology trends, the biggest challenge in front of marketers is to sketch out a marketing plan which will keep them afloat both fiscally and strategically. Considering that people upload around 1.8 billion images every day on social media and 80% of web content is user generated content (UGC), marketers have zeroed Read more…
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