Membership is changing the battle between brands for attention, engagement, and share of wallet.Only data-rich customer loyalty solutions create and reward members.

A brand is the sum total of every engagement between a person and a company – every touchpoint matters.

Every experience and emotion impacts what that customer believes about the company – every engagement matters.

Membership transforms engagement into customer loyalty – members matter.

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Your ability to leverage loyalty technology to build customer engagement and hit your marketing goals is only limited by your imagination. Annex Cloud can make it a reality.

VP, Customer Experience

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Membership Is a Promise of a Value Exchange

Your brand promises your members increasing benefits in exchange for their growing engagement on multiple levels. The Value Exchange encompasses the entire customer journey. It enriches every touchpoint and turns engagement into habits that create customer loyalty.

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Membership Enables a Value Exchange at All Touchpoints

Your brand promises your members ongoing benefits in exchange for their ongoing engagement. The Value Exchange enriches every touchpoint, turning engagement into habits that affect everyone in your distribution channel.

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The Value in the Exchange

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Value for Brands
  • Ongoing and increasing engagement
  • Builds good customer loyalty habits
  • Progressive profiling from unique zero- and first-party data capture
  • The member speaks for your brand
  • The strongest competitive advantage
  • Quickly adapt and evolve to change
Value for Members
  • The right engagement at the right place and time
  • Relevance, beyond selling
  • Recognition and exclusivity
  • Easy and time-saving
  • More for my money
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The Customer Loyalty Solution Behind Membership

The Annex Cloud Loyalty Experience PlatformTM is purpose built to execute an ongoing value exchange that continually drives member action to reach your goals. A continuous cycle is created where brand action triggers member actions,

Explore How Customer Loyalty Works

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Analyze & Learn

Analytics support continuous learning and the continuous evolution of the customer loyalty cycle.

  • Progressive profiling of members
  • Action, campaign and overall program analytics
  • ML / AI Applications
  • Advanced segmentation
  • Best Loyalty Practices and Innovations

Book a Demo

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Members

A unique “golden record” of each member powers the value exchange and informs all your company stakeholders.

  • Progressive profiling of members
  • Status—points & tiers
  • Custom attributes fields
  • Transaction and engagement history
Programs

Turn your goals into loyalty strategy and strategy into your loyalty program in our loyalty software.

  • Transactional and behavioral loyalty programs
  • Paid membership loyalty programs
  • Coalition and hybrid loyalty programs

Learn more

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Brand Actions

Take action to engage your members in the value exchange, encouraging behaviors and brand habits.

  • Hyper-personalized omnichannel communications
  • Offer any reward, any time, anywhere for any action
  • Recognize members, their status and actions
  • Pre/Post-purchase CTAs and triggers
  • Structured actions and campaigns

Learn more

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Member Actions

Only when members take action can there be positive outcomes for your business. Positive experiences reinforce additional actions and build brand habits.

  • Connect
    • Brand communications
    • Social posts, pictures, and videos
  • Visit
    • Store, website, app, partners, events
  • Purchase
    • In-store, ecommerce, retailer, marketplace
  • Earn and Redeem Rewards
  • Refer a Friend

Book a Demo

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Business Outcomes

Organic business growth is based upon customer actions and members are your best customers.

  • Increased AOV, frequency, LTV
  • Strong competitive advantage
  • Improved new customer acquisition—first purchase
  • Early member enrollment and engagement
  • Build brand awareness up to advocacy

Learn more

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New Zero- and First-party Data

Every member action creates unique data that can only be captured in loyalty software.

  • Deep member profiles and preferences
  • Tracking of actions and engagement across channels
  • Rewards earned and redeemed
  • Adheres to legal and ethical standards

Learn more

shape4
Analyze & Learn

Analytics support continuous learning and the continuous evolution of the customer loyalty cycle.

  • Progressive profiling of members
  • Action, campaign and overall program analytics
  • ML / AI Applications
  • Advanced segmentation
  • Best Loyalty Practices and Innovations

Request a demo >

shape5
Members

A unique “golden record” of each member powers the value exchange and informs all your company stakeholders.

  • Progressive profiling of members
  • Status—points & tiers
  • Custom attributes fields
  • Transaction and engagement history

Learn more

Programs

Turn your goals into loyalty strategy and strategy into your loyalty program in our loyalty software.

  • Transactional and behavioral loyalty programs
  • Paid membership loyalty programs
  • Coalition and hybrid loyalty programs

Learn more

shape6
Brand Actions

Take action to engage your members in the value exchange, encouraging behaviors and brand habits.

  • Hyper-personalized omnichannel communications
  • Offer any reward, any time, anywhere for any action
  • Recognize members, their status and actions
  • Pre/Post-purchase CTAs and triggers
  • Structured actions and campaigns

Learn more

shape7
Member Actions

Only when members take action can there be positive outcomes for your business. Positive experiences reinforce additional actions and build brand habits.

  • Connect
  • Brand communications
  • Social posts, pictures, and videos
  • Visit
  • Store, website, app, partners, events
  • Purchase
  • In-store, ecommerce, retailer, marketplace
  • Earn and Redeem Rewards
  • Refer a Friend

Learn more

shape8
Business Outcomes

Organic business growth is based upon customer actions and members are your best customers.

  • Increased AOV, frequency, LTV
  • Strong competitive advantage
  • Improved new customer acquisition—first purchase
  • Early member enrollment and engagement
  • Build brand awareness up to advocacy

Learn more

shape9
New Zero- and First-party Data

Every member action creates unique data that can only be captured in loyalty software.

  • Deep member profiles and preferences
  • Tracking of actions and engagement across channels
  • Rewards earned and redeemed
  • Adheres to legal and ethical standards

Learn more

Resources

See Loyalty in Action

Be inspired with endless ways to make every customer interaction rewarding.

Let’s find the right program for your brand.

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