Customer Loyalty Software | Loyalty Program Software

Challenge: Retention

Whether they are shopping online, in brick and mortar stores or through an app, customers have a seemingly limitless number of choices when it comes to brands and products. The increasing number of options customers have has lead to an overall decrease in repeat purchase rate, customer lifetime value, and, ultimately, genuine brand loyalty.

Challenge: Retention

Solution: A Customer Loyalty Program

Customer Loyalty Programs empower companies and brands by offering them a way to differentiate themselves without discounting. Offering customers tangible incentives for repeatedly choosing your brand strategically increases repeat purchase rates and lifetime value. And, Annex Cloud’s powerful Customer Loyalty software takes the impact a step further. Robust loyalty capability means brands like yours can reward customers for more than just purchases and guide their behavior in meaningful ways. Loyalty marketing builds regular engagement opportunities throughout the customer lifecycle which strengthens relationships, wards off competitive offers, and increases customer lifetime value.

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Customer Loyalty Features

Solution: A Customer Loyalty Program

Annex Cloud’s technology stands out particularly with personalization and customer analytics – Making it easy for users to take advantage of predictive models and see how campaigns impact behavior.

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Configurable Customer Loyalty Software

Online Loyalty

Seamlessly integrate loyalty marketing into your ecommerce website and digital marketing strategy. Integration with your ecommerce platform and ESP, customer touchpoint strategy, and campaign best practices maximize everything from launch through promotion.

Omni-Channel Loyalty

Build a loyalty program that meets your customers everywhere they are shopping, online, on their phones, and in your stores. Your customers can earn and redeem points anywhere and pre-built POS integrations make launching your program effortless. An added layer of Store Management makes it easy to utilize your loyalty program to monitor and drive KPIs for specific stores

Native Receipt Scanning

Boost customer participation and purchase frequency by rewarding your shoppers no matter where they buy your products. With the Native Receipt Scanning, your loyalty members can submit their receipts from any store so you can reward them for their dedication while gathering critical data.

Rewards and Incentives Engine

The Incentive Engine helps create rewards that can be used as marketing incentives by businesses either within loyalty programs or without loyalty programs. Incentive Engine offers two types of redemptions - Full and Partial.

Social and Behavioral Loyalty

Proactively guide customer behavior and differentiate your loyalty program by incorporating social and behavioral activity. You can reward customers for any action you want them to take such as connecting via social media, writing reviews, signing up for newsletters, attending in-store events and more. Rewarding customers for more than just purchases increases engagement and builds more genuine brand loyalty.

Paid Membership Loyalty

Focus your loyalty program on your most dedicated customers and establish guaranteed ROI with a paid membership program. Support for high-value rewards, subscription management for loyalty memberships, efficient multi-tier management, and advanced segmentation all create a powerful paid membership program.

Benefits of Customer Loyalty Software

Customer Loyalty offers an impactful way to increase repeat purchase rate without discounting or devaluing your brand.
Customer Loyalty gives brands and companies an opportunity to continuously reach out and engage with customers beyond standard marketing strategies.
Robust Customer Loyalty functionality creates a way to seamlessly engage customers and offer rewards through any shopping channel, online, in-store, through an app, or with all three together.
With Annex Cloud’s unique unified platform Customer Loyalty creates a way to incent customers to take any number of actions from purchasing to writing reviews, referring friends, sharing pictures, and connecting through social media. By encouraging customers to take steps to engage with your brand beyond just purchases, you build a stronger platform.

Free Loyalty White Paper

IS BRAND LOYALTY DEAD?

Customer Retention in the Age of Distraction

Our top tips and strategies for keeping customers coming back for more:

Key Features for Better Loyalty Programs

Customizable Rewards
Customizable Loyalty Actions
Advanced Promotional Engine
RFM Analysis
Native In-Store Program Support
Loyalty iOS and Android SDKs
Pre-Built ESP, Ecommerce Platform, and POS Integrations
Comprehensive Reporting and Analytics
Integrated Coupon System

Customer Loyalty Software Built for Any Situation

Retail

Launch an ROI optimized loyalty program aimed at driving repeat purchases and increased lifetime value no matter where or how your customers are shopping.

Manufacturers

Foster a strong relationship with your customers and reward them for every purchase. Whether they’re buying through your website, through your third-party retailers (online or in-store) or on Amazon, you can reward them.

B2B

Ward-off price competition, keep customers actively engaged with your brand, and maintain a consistent point of contact with a loyalty program designed with B2B needs in mind. Seamless CRM and marketing automation integration streamline communication.

CPG

Identify, engage, and offer tangible incentives for customers to repeatedly pick your brand, all without disrupting your retailer relationships. Loyalty programs build for CPG also help unearth a wealth of customer data that was previously exclusively owned by your retail partners.

Telecom and Utilities

Fight churn and ward off increasingly competitive offers with a loyalty program designed for telecommunications and utility providers. Accumulated loyalty rewards give customers tangible incentives for sticking with your service.

Getting Started with Customer Loyalty

Launching a loyalty program has never been easier.

Program Configuration

One of our products specialists will work with you to design a loyalty program suited to your business needs. They will help you define if online, omni-channel, social and behavior, or paid membership programs are a good fit. They’ll also work with you to define your loyalty action and rewards structure. By factoring historical data such as order frequency and average order value, they will define a rewards structure that delivers high engagement and rapid ROI.

Implementation

We know every team is different and every implementation is unique. We have a refined and proven process to make implementation as effortless as possible. You’ll be assigned a dedicated team including an Implementation Expert, Integration Manager, and Designer who will work with you from launch through ongoing enhancements and maintenance

Pre-Built Integrations

Integrations and certifications with all leading ecommerce platforms, ESPs, POS systems, mobile commerce platforms, and CRMs makes it easy to build loyalty into your current marketing stack.

Optimization and Ongoing Support

After your program launches your dedicated team will continue to work with you to optimize your loyalty marketing strategy. A/B testing and intuitive reporting dashboards will make it easy do identify and adjust calls to action and campaigns that aren’t performing. Regular business reviews create the opportunity to adjust and enhance your overall strategy based on business growth and changing needs.