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Membership Is Redefining Customer Loyalty

Membership is changing the battle between brands for attention, engagement, and share of wallet.Only data-rich customer loyalty solutions create and reward members.

A brand is the sum total of every engagement between a person and a company – every touchpoint matters.

Brand = Engagements X Member

Every experience and emotion impacts what that customer believes about the company – every engagement matters.

Engagement = Experience X Emotion

Membership transforms engagement into customer loyalty – members matter.

Member = Person X Engagement

Your ability to leverage loyalty technology to build customer engagement and hit your marketing goals is only limited by your imagination. Annex Cloud can make it a reality.

VP, Customer Experience

Members Matter

Membership Is a Promise of a Value Exchange

Your brand promises your members increasing benefits in exchange for their growing engagement on multiple levels. The Value Exchange encompasses the entire customer journey. It enriches every touchpoint and turns engagement into habits that create customer loyalty.

The Value in the Exchange

Value for Brands

Ongoing and increasing engagement
Builds good customer loyalty habits
Progressive profiling from unique zero- and first-party data capture
The member speaks for your brand
The strongest competitive advantage
Quickly adapt and evolve to change

Value for Members

The right engagement at the right place and time
Relevance, beyond selling
Recognition and exclusivity
Easy and time-saving
More for my money

The Customer Loyalty Solution Behind Membership

The Annex Cloud Loyalty Experience Platform^TM is purpose built to execute an ongoing value exchange that continually drives member action to reach your goals. A continuous cycle is created where brand action triggers member actions,

Explore how Annex Cloud customer loyalty solutions work.

Click on the arrows below to learn more:

Analyze & Learn

Analytics support continuous learning and the continuous evolution of the customer loyalty cycle.

Progressive profiling of members
Action, campaign and overall program analytics
ML / AI Applications
Advanced segmentation
Best Loyalty Practices and Innovations

Book a Demo

Members

A unique “golden record” of each member powers the value exchange and informs all your company stakeholders.

Progressive profiling of members
Status—points & tiers
Custom attributes fields
Transaction and engagement history

Programs

Turn your goals into loyalty strategy and strategy into your loyalty program in our loyalty software.

Transactional and behavioral loyalty programs
Paid membership loyalty programs
Coalition and hybrid loyalty programs

Learn more

Brand Actions

Take action to engage your members in the value exchange, encouraging behaviors and brand habits.

Hyper-personalized omnichannel communications
Offer any reward, any time, anywhere for any action
Recognize members, their status and actions
Pre/Post-purchase CTAs and triggers
Structured actions and campaigns

Learn more

Member Actions

Only when members take action can there be positive outcomes for your business. Positive experiences reinforce additional actions and build brand habits.

Connect
Brand communications
Social posts, pictures, and videos
Visit
Store, website, app, partners, events
Purchase
In-store, ecommerce, retailer, marketplace
Earn and Redeem Rewards
Refer a Friend

Book a Demo

Business Outcomes

Organic business growth is based upon customer actions and members are your best customers.

Increased AOV, frequency, LTV
Strong competitive advantage
Improved new customer acquisition—first purchase
Early member enrollment and engagement
Build brand awareness up to advocacy

Learn more

New Zero- and First-party Data

Every member action creates unique data that can only be captured in loyalty software.

Deep member profiles and preferences
Tracking of actions and engagement across channels
Rewards earned and redeemed
Adheres to legal and ethical standards

Learn more

Analyze & Learn

Analytics support continuous learning and the continuous evolution of the customer loyalty cycle.

Progressive profiling of members
Action, campaign and overall program analytics
ML / AI Applications
Advanced segmentation
Best Loyalty Practices and Innovations

Request a demo >

Members & Rewards

Members

A unique “golden record” of each member powers the value exchange and informs all your company stakeholders.

Progressive profiling of members
Status—points & tiers
Custom attributes fields
Transaction and engagement history

Learn more

Programs

Turn your goals into loyalty strategy and strategy into your loyalty program in our loyalty software.

Transactional and behavioral loyalty programs
Paid membership loyalty programs
Coalition and hybrid loyalty programs

Learn more

Brand Action

Brand Actions

Take action to engage your members in the value exchange, encouraging behaviors and brand habits.

Hyper-personalized omnichannel communications
Offer any reward, any time, anywhere for any action
Recognize members, their status and actions
Pre/Post-purchase CTAs and triggers
Structured actions and campaigns

Learn more

Member Action

Member Actions

Only when members take action can there be positive outcomes for your business. Positive experiences reinforce additional actions and build brand habits.