Whether they are shopping online in brick and mortar stores or through an app, customers have a seemingly limitless number of choices of brands and products to choose from. The increasing choice customers have has lead to an overall decrease in repeat purchase rate, customer lifetime value, and ultimately genuine brand loyalty.
Customer Loyalty Programs empower companies and brands by offering them a way to differentiate themselves without discounting. Offering customers tangible incentives for repeatedly choosing their brand helps strategically and powerfully increase repeat purchase rate and lifetime value. And Annex Cloud’s powerful Customer Loyalty platform takes the impact a step further by enabling ways to engage customers beyond just purchases and build genuine loyalty that can survive even the strongest offers and incentives from competitors.