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The Ultimate List of User Generated Content Statistics

by | Sep 1, 2016 | Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 1 comment

Researching a product by watching product review videos on YouTube, searching a hashtag on Instagram, or looking at product questions and answers on the company’s site has become an integral part of the modern customer journey. But to use user generated content (UGC) to its full potential, it’s necessary to know its current status and where it stands. Here’s an assembly of the most important user generated content statistics for e-commerce.

User Generated Content Statistics: UGC Has An Enormous Scope

  • Consumers between the ages of 25 and 54 produce 70% of all UGC. (SparkReel)
  • Social Media contributors have increased by 176 Million in the last year (social media today)
  • There are between Two to Four Billion uploads of images on social media per day.
  • 25% of search results for the world’s 20 largest brands are links to user-generated content. (Kissmetrics)
  • UGC is dominating web content. Pinterest pin creation is up 75%, and Airbnb reviews are up 140% year-over-year. (Kleiner Perkins Caufield Byers)
  • Companies that have launched Facebook and Instagram ad campaigns using consumer-generated photos have seen up to a 50% increase in click through rate, over brand-created images, leading to a 5X Return on Ad Spend. (Instagram partners)
  • Consumers on average spend 5.4 hours per day with user-generated content.

Don’t believe it? Check out our post, The Multifaceted Impact of UGC!

Read on below for more user generated content statistics…

Other Resources

User Generated Content Statistics: UGC Is Omnipresent

  • The power of visuals is unquestionable. Over 1.8 billion of photos are uploaded and shared by consumers on social media daily.
  • According to this source, 350 million of photos are uploaded daily on Facebook and 80 million on Instagram, along with 432,000 hours of videos on YouTube.
  • According to SEMRush, 86% of businesses now use user-generated content in their marketing efforts.
  • User-generated videos on YouTube get 10x more views than the content uploaded by brands.

Curious about the state of UGC around the world? Our reports on UGC in Europe and UGC in Asia will give you the scoop!

User Generated Content Statistics: UGC Generates Trust

  • 92% of consumers worldwide say they trust word-of-mouth more than advertising.
  • According to a report by Forrester, 70% of consumers consider product and brand recommendations from their social circles trustworthy and 46% trust online reviews posted by other customers. In comparison, only 10% trust banner ads on websites.
  • 70% of consumers trust reviews written by other customers above professionally written marketing content.
  • Customer-made reviews about a product are trusted 12x more than promotional marketing content.
  • 51% of US consumers trust user-generated content more than other information on a company website.
  • 71% of consumers say that reviews are important before buying a product.

User Generated Content Statistics: Millennials Love UGC

User Generated Content Statistics: UGC Affects Buying Decisions

Curious about how Ratings and Reviews impacts the buying process and what you can do to optimize it? Don’t miss out on our Ratings and Reviews FAQ sheet or our guide, Optimizing Your Site’s Ratings and Reviews!

Why Social Annex Is A Great Vendor For UGC Solutions

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  1. avatar
    Scopio images
    on February 15, 2017 at 10:06 pm

    Awesome article, and it’s great how you segmented the stats. We actually made our own list of user-generated content statistics. Check it out!

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