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What you will learn:


Brands everywhere are looking for new and unique ways to satisfy their customers. Consumers typically know what to expect if reading up on a tiered customer loyalty program, but sometimes brands are able to go above and beyond the standard. In this study, we’ll define exactly what surprise & delight means, who does it well, and how to best optimize your strategy. We'll also go into the types of unique incentives retailers are using to create a sense of loyalty!