Put Your Customers First and Let them Do the Talking. Get Your Guide on How to Build an Advocacy Growth Engine.

Supply chain challenges are affecting every organization. Whether its increases in prices, product scarcity, or a combination, the ripple effect will ultimately hit your customers, resulting in experiences that are not going to increase the value of the experience you've been working so hard to develop. What are you doing to prepare for these likely negative experiences?

94% of Fortune 100 companies are seeing supply chain disruptions from COVID-19.


Source: Accenture

Softening the Impact of Price Increases & Stock Outages

Loyalty solutions enable brands to add value that extends beyond transactions, building emotional bonds that create stickiness despite price increases. Loyal customers choose to stay with one brand, even when prices or products deviate. They care about the brand and the relationship more than price.

Engaging your best customers in relevant ways and rewarding them for actions and behaviors other than purchases all contribute to a mutual value exchange that elevates the relationship.

For a few pennies per customer, a loyalty initiative will make a significant impact on retaining your best customers. Gartner reports the average spend of an existing customer can be up to 67 percent more than a new one.

Personalization and engagement apply to B2B loyalty as well. A Walker Study for B2B reports customer experience will overtake price and product as the key brand differentiator.

Loyalty collects zero- and first-party data at scale. Knowing who your customers are and what’s important to them lets you engage them proactively and directly—where, when, and how it matters most.

52% of consumers surveyed say they’ll buy their favorite brand even if it’s cheaper and more convenient somewhere else.


Source: Accenture

Loyalty Supply Chain Solutions in Action

A shoe manufacturer was challenged with low stock due to factory closures during the pandemic. Proactively assessing their current inventory and using their zero- and first-party data, they identified their regular shoppers, typical purchases, size, etc. and directly offered them their preferred items to ensure these customers would get what they needed.

A supermarket chain identified that, if they had known who their best customers were when the pandemic hit, they could have saved toilet paper and other essential daily items for them as a value-add service.

Let Annex Cloud Help You Build Price-Proof Relationships

Annex Cloud’s Loyalty Experience Platform™ enables you to create value-based engagement and individualize your customers’ experience to build lasting bonds. Contact us to find out how to sustain growth despite your supply chain challenges.

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