Get to Know Your Customers

Acquire valuable customer information through trusted social media networks and reduce shopping cart abandonment by giving your customers a simple and fast checkout process with Social Login. Our fully managed services team keeps our system compliant with all social networks and obtains permissions so you get valuable social graph data without a technical headache.

Benefits of Social Login

Benefits of Social Login

  • Increase account creation rates and loyalty program sign-ups.
  • Reduce friction during checkout by making it easier for customers to remember their login credentials.
  • Collect invaluable social graph data to inform marketing and improve the user experience.
  • Native Customer Loyalty makes it easy to integrate your social login data into your customer’s loyalty accounts to improve your campaigns.

How it Works

1. Signing-Up or
    Logging-In

Whether customers are creating a new account or logging into an existing one, they can utilize social login to reduce password fatigue. For customers who have existing accounts, we can map their login credentials so they can maintain profile data and any existing loyalty program records. Social login can be incorporated into the traditional sign-up/login page as well as checkout, top navigation or anywhere else your customers would access their customer profile.

Signing-Up
Choosing a Social Network

2. Choosing a Social
    Network

Once a customer navigates to a login page on your site, they’ll be prompted to pick from the social networks you have chosen. They’ll sign-in using their social media credentials and if they are new to the process they’ll be asked to give permission to some basic social graph data.

3. Customer
    Profiles

Once they have logged-in and granted permission, their name, credentials, and social graph data will be saved to their account. They’ll also be taken to a customer profile page where they can fill in even more identifying information. Their social graph and demographic data can be utilized across their profile to improve and customize

Customer Profiles
Segmenting with Social Login

4. Segmenting with
    Social Login

Social graph data can be used to segment and customize messaging for customers. We offer pre-built integrations with all major ESP and CRM systems, making it easy and efficient to utilize social graph data across your marketing efforts. It can also be utilized in conjunction with your Customer Loyalty campaign marketing to boost engagement and participation.

Social Network Compliance and Permission

Social Network Policy Compliance
With Annex Cloud’s Social Login solution you don’t have to worry about the routine updates social networks make to their requirements and policies. We handle the updates to ensure your Social Login solution always stays compliant and optimized for the social networks you employ.

Permission-Based Social Data
Empower your customers to choose what personal information they share with you. We enable you to customize the permissions that you ask your customers for. Depending on your industry, segment, and particular business needs, you may want to track certain demographic factors with Facebook’s Open Graph, but other types of information may be irrelevant.

Social Login Analytics

Social Login Analytics

Your customizable Social Login dashboard gives you all the metrics you need to ensure that this solution is earning its keep. Monitor information including:

  • Login Conversion
  • Login Orders
  • Login Revenue
  • Unique versus Total Logins

Get to Know Your Customers

Acquire valuable customer information through trusted social media networks and reduce shopping cart abandonment by giving your customers a simple and fast checkout process with Social Login. Our fully managed services team keeps our system compliant with all social networks and obtains permissions so you get valuable social graph data without a technical headache.

Benefits of Social Login

  • Increase account creation rates and loyalty program sign-ups.
  • Reduce friction during checkout by making it easier for customers to remember their login credentials.
  • Collect invaluable social graph data to inform marketing and improve the user experience.
  • Native Customer Loyalty makes it easy to integrate your social login data into your customer’s loyalty accounts to improve your campaigns.
Benefits of Social Login

1. Signing-Up or
    Logging-In

Whether customers are creating a new account or logging into an existing one, they can utilize social login to reduce password fatigue. For customers who have existing accounts, we can map their login credentials so they can maintain profile data and any existing loyalty program records. Social login can be incorporated into the traditional sign-up/login page as well as checkout, top navigation or anywhere else your customers would access their customer profile.

Signing-Up

2. Choosing a Social
    Network

Once a customer navigates to a login page on your site, they’ll be prompted to pick from the social networks you have chosen. They’ll sign-in using their social media credentials and if they are new to the process they’ll be asked to give permission to some basic social graph data.

Choosing a Social Network

3. Customer Profiles

Once they have logged-in and granted permission, their name, credentials, and social graph data will be saved to their account. They’ll also be taken to a customer profile page where they can fill in even more identifying information. Their social graph and demographic data can be utilized across their profile to improve and customize their user

Customer Profiles

4. Segmenting with
    Social Login

Social graph data can be used to segment and customize messaging for customers. We offer pre-built integrations with all major ESP and CRM systems, making it easy and efficient to utilize social graph data across your marketing efforts. It can also be utilized in conjunction with your Customer Loyalty campaign marketing to boost engagement and participation.

Segmenting with Social Login

Social Network Compliance and Permission

Social Network Policy Compliance
With Annex Cloud’s Social Login solution you don’t have to worry about the routine updates social networks make to their requirements and policies. We handle the updates to ensure your Social Login solution always stays compliant and optimized for the social networks you employ.

Permission-Based Social Data
Empower your customers to choose what personal information they share with you. We enable you to customize the permissions that you ask your customers for. Depending on your industry, segment, and particular business needs, you may want to track certain demographic factors with Facebook’s Open Graph, but other types of information may be irrelevant.

Social Login Analytics

Your customizable Social Login dashboard gives you all the metrics you need to ensure that this solution is earning its keep. Monitor information including:

  • Login Conversion
  • Login Orders
  • Login Revenue
  • Unique versus Total Logins
Social Login Analytics